Les Luchter
MediaPost
New York, United States
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Past articles by Les:
NY Mets Mount Amazin' Citywide Campaign 03/14/2023
Team will mark the 2023 Major League Baseball season with a day of multiple events and giveaways, including participation from namesake art museum. → Read More
Find The 'O Face': Foria Sponsors Art Treasure Hunt 03/13/2023
The marketer of plant-based pleasure products for females cchallenges consumers to search for expressions of pleasure in art. → Read More
Nicole Kidman Pitches Skin Care 03/09/2023
Kidman has been a "strategic business partner" and global brand ambassador for SeraLabs since December 2020, → Read More
'Voice' Singer Raises Her Voice For Glioblastoma Foundation 03/06/2023
"Voice" semifinalist Morgan Myles will star in YouTube videos on Glioblastoma, the most common and lethal form of brain cancer. → Read More
Tallyho! Congress, Companies Set Sights On Longevity 03/02/2023
D2C company Tally Health and others cite evidence behind longevity efforts -- including Sima, the world's oldest living lab rat (47 months, equal to our 126 years). → Read More
GoodRx Chugs Along Following FTC Fine, 'Grocer Issue' 03/02/2023
Last year GoodRx suffered major losses when its deal with a "key grocer" (most likely Kroger) went kaput, though it renegotiated deal during third quarter. → Read More
Pharma's Digital Ad Spend Tops 50% For First Time 02/28/2023
Pharma's digital mix was led by search, with 24% of the total, followed by ad nets with 22%, content ads with 19%, digital video 16%, and social 13%. → Read More
Hickey Hack's Got Your Back
Can hickeys be a health concern? In very rare cases, yes. Otherwise, one company takes a frat-bro approach when marketing a cosmetic remedy. → Read More
GMOs Invade Personal Care, Wellness Aisles 02/20/2023
Such "green"-sounding terms as "botanicals" can be red flags to alert consumers that brands are using GMOs, according to the Non-GMO Project. → Read More
Maternity Clinic Launches Sticky Big Apple Campaigns 02/15/2023
Oula, whose clinics combine midwives' and doctors' care, debuts OOH campaign with stickers affixed to two Big Apple staples: subways and sidewalks. → Read More
Produce AND Prozac? Grocery Chains Go Proactive With Health 02/09/2023
Albertsons' launch of the Sincerely Health app comes as the lines between retailers and healthcare providers are blurred more than ever. → Read More
Bayer Aims To Set Fans' Hearts At Ease 02/07/2023
Noting that "heart attack risk can more than double when your home team plays," spots suggest fans visit Bayer's CheckYourHeartRisks.com. → Read More
It's Amgen vs. Abbvie As Humira Wars Begin 02/01/2023
Amgen's launch of Amjevita, its nearly identical drug to Humira, cuts into what the "NYT" calls the "most lucrative franchise in pharmaceutical history." → Read More
AstraZeneca Targets Potential Chronic Kidney Disease Patients 01/24/2023
Ad "makes it clear that type 2 diabetes or hypertension patients having CKD is now and near, rather than the far-off future," says AstraZeneca VP. → Read More
Dr. Pimple Popper Pops In To Acne Awareness Campaign 01/23/2023
Sun Pharmaceutical has tapped Dr. Popper, named for her popular pimple-popping videos, to bust a few myths about acne. → Read More
Diaper Company Now Offers At-Home Baby Health Tests 01/19/2023
Dyper Health, which tests for such conditions as allergies and asthma, calls babies in diapers "one of the largest overlooked testing populations." → Read More
In (Probable) First For Hospital System, Northwell Expands Into Branded Products 01/17/2023
"Testing to see how viable a revenue stream this could be," Northwell plans to sell a product line (still TBD) nationwide online and through retail stores. → Read More
What Will It Take For Folks To Open Their Veins? 01/12/2023
Blood donors are being lured by the likes of Super Bowl tickets and mixed-reality experiences. → Read More
Vital Proteins Extends Its Target Audience
In new campaign, not only are the characters diverse, but also the collagen benefits being touted -- such as aiding healthy bones and joints. → Read More
Shatner Speaks Out For HearingLife 01/09/2023
Shatner uses the sounds of a fireplace, fish tank and parrot to illustrate how viewers can miss things because of hearing loss. → Read More