Mary C. Long
AdWeek
New Orleans, LA, United States
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Past articles by Mary8078:
The Master’s Guide to Facebook Advertising for Events
You can’t just create a Facebook ad for an event and hope for the best. → Read More
The GIF Trend Is So Hot Right Now
When it comes to marketing trends, you're either right there with them as they happen, or you're left trying to sort out ways to coast a bit on their fumes. Right now, there's a trend that's just gearing up and seems to have staying power: GIFs. And it's a trend that's so hot right now even Hansel would stop and take note. → Read More
3 Reasons Your Innovation Ideas Keep Failing
Innovation is big business, and has fast become a daily operational concern for all forward-thinking brands. But not everyone has figured out how to move ideas forward efficiently – or at all. Here… → Read More
Innovation challenges every new company faces
Owners of startups may think they don't have to innovate, but nothing could be further from the truth. Here's how to blend innovation into your strategy. → Read More
Where Innovation Management and Big Data Meet
Like many of the technological advances businesses must wrap their heads around, innovation management and big data each seem like big ideas to assimilate. But they're actually a dynamic duo for → Read More
Your Unhelpful Help Desk Hurts Business; Time To Spice Things Up
You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of you are messing it up - big time. → Read More
Making Your Next Hackathon Wildly Successful
A successful hackathon requires a bit of strategy! Here's how you can use this tool to take your company to the next level. → Read More
How to Harness Consumer Ideas in the Social Space
It takes a lot to be a successful business or brand, and social media is a critical tool you shouldn’t ignore. But social isn’t just about marketing yourself, or counting likes. There are… → Read More
Using Distraction to Your Advantage
Online marketing is a delicate dance most days. There are so many tools available, and you don’t want to use the wrong ones. But now it’s time to worry less about tools and more about your supremely distracted audience, and how some days the wrong tool can be right. → Read More
Your Marketing Spend May Require Readjustment
Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in the moment. But most marketers are still running two steps behind, and with virtual reality and augmented reality on the horizon, those "couple of steps behind" are about to become a couple of miles. → Read More
What Smart Cities of the Future Will Look Like
Smart-connected means everything is connected, included your social profiles. And although that offers incredibly tailored targeting for marketers, it offers incredibly tailored targeting for hackers, too. → Read More
Game-Changing Ideas Are Up for Grabs on Social Media
For brands and businesses to stay at the top of their game now and in the future, innovation and speed to market are paramount, and ideas are the hottest commodity of all. Luckily, ideas are ripe for the picking on social media. → Read More
Why Consumer Experience Should Drive Your Next Offering
In October 2015 Daniel Newman, CEO of Broadsuite Media Group, declared customer experience is the future of marketing in a piece for Forbes – and it would appear most businesses have gotten the mem… → Read More
Smart Workplaces Make Smart Products
With technology advancing at a breakneck pace, companies must change their vision of the future — and their strategies for getting there. It's no longer about keeping up, it's about breaki → Read More
Holiday And Event Marketing Madness
The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential. → Read More
When Brand Ambassadors Alienate Your Customer Base
Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast their lot with celebrity frontmen/women collectively wringing their hands in anticipation. → Read More
The Super Bowl Cometh. Help Your Brand Win By Ignoring It
There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl frenzy that is now upon us. This is NOT one of those posts. → Read More
4 Ways To Innovate Your Marketing To Keep Consumers Interested
Compared to simpler days, entertainment marketers now have almost too many options for promoting their brands. Then again, the fast pace of digital has consumers quickly bored, so innovating new ways to reach your audience is a challenge you must accept. Here's how. → Read More
Holiday HO-HO-OH-NO's
In our world of tiny attention spans, the art of well-placed, well-timed, catchy marketing to attract buyers has become the norm. And with it comes some hilarious screw-ups. → Read More
Riding The Autumn Wave Of Popular Culture
Entertainment marketing is busy year-round, but as summer ends and new routines take shape for fall and winter, entertainment marketers have extra timely resources to pull from. → Read More