David Moth, Econsultancy

David Moth

Econsultancy

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Recent:
  • Unknown
Past:
  • Econsultancy
  • The Guardian

Past articles by David:

River Island's head of customer experience on the brand's CX strategy

Customer experience is probably the hottest trend in digital right now. → Read More

Are you ready for the future of modern marketing? Take our new quiz to find out

Have you ever wondered what kind of marketer you are? Or how your skills match up against those of your peers? → Read More

Tottenham Hotspur put focus on user-generated content to boost ecommerce sales

Tottenham Hotspur recently launched its AW17 marketing campaign, featuring the tagline #WeThe12th. → Read More

The most joyful digital news stories from this week

Ladies and gentlemen, this is the news. → Read More

The National Trust: Using neuroscience to optimise visitor journeys & marketing messages

When you think of the National Trust, you probably think of stately homes, country walks, and cups of tea. You perhaps don’t immediately make an association with neuroscience. → Read More

10 amazing digital marketing stats from this week

Another week has slipped through our fingers, meaning it’s time for the stats roundup. → Read More

How Nissan uses influencer marketing at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns. → Read More

How Nissan works with influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns. → Read More

How Nissan uses influencers at each stage of its marketing funnel

Influencer marketing is a hot topic at the moment, yet it’s still rare to find case studies from brands who are working with influencers beyond one-off campaigns. → Read More

What Paddy Power learned about voice interfaces by creating an Alexa skill

Voice interfaces are steadily gaining popularity among consumers, so many brands have been quick to start trials with Amazon Alexa and Google Home devices. → Read More

Eight unmissable talks at The Festival of Marketing 2017

The Festival of Marketing is just two weeks away and the excitement in the Econsultancy office is palpable. → Read More

The most joyful digital news stories from the last week

Ladies and gentlemen, this is the news. → Read More

Arsenal vs. Spurs: Which Premier League club offers the best mobile UX?

Arsenal FC have been able to boast some impressive results after revamping their ecommerce site. → Read More

Stephen Fry to headline the Festival of Marketing 2017

It’s our very great pleasure to announce Stephen Fry as the latest headliner for the Festival of Marketing 2017. → Read More

Five must-see talks at the Festival of Marketing 2017 #FOM17

The full agenda for the Festival of Marketing 2017 was unveiled earlier today. → Read More

Five things we learned from launching a Facebook Messenger chatbot

Back in March we unveiled our very own Facebook Messenger chatbot, lovingly created to help promote our forthcoming Supercharged event which is all about how AI is impacting marketing. → Read More

Measuring social media ROI: Case studies & stats that prove it’s possible

This article was inspired by two events that happened recently. → Read More

Our daily newsletter is no more. It will now arrive thrice weekly

Dear reader, if you subscribe to the Econsultancy email newsletter then as of next week you will notice that it no longer arrives every day. → Read More

10 fascinating digital marketing statistics from this week

It’s Friday, so that means it’s time for our world famous digital marketing stats roundup. → Read More

All the digital news stories you missed this week

Hello ladies and gentlemen, this is the news. → Read More