Alison Weissbrot
Campaign
New York, NY, United States
Contact Alison
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Alison:
GroupM launches tool to help brands invest in quality journalism
GroupM launches tool to help brands invest in quality journalism The Back to News initiative will steer clients toward investing in vetted quality news content through a partnership with global nonprofit Internews. → Read More
Susan Wojcicki to leave YouTube
Susan Wojcicki to leave YouTube The YouTube CEO steps down after nine years at the helm of the world’s largest video sharing site and nearly 25 years at Google. → Read More
Mediahub joins Mediabrands with an eye toward global expansion
Mediahub joins Mediabrands with an eye toward global expansion EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019. → Read More
Digital agencies weigh on IPG’s 2023 growth forecast
Digital agencies weigh on IPG’s 2023 growth forecast Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance. → Read More
Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious
Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook. → Read More
Ad Net Zero sets its US agenda, with education and recruitment as key priorities
Ad Net Zero sets its US agenda, with education and recruitment as key priorities The organization announced its priorities alongside the 4A’s, ANA and IAB at a breakfast event in New York City on Tuesday. → Read More
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII. → Read More
Brian Wieser to leave GroupM
Brian Wieser to leave GroupM EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years. → Read More
Twitter ad pause will have ‘little impact’ on media plans, ad buyers say
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives. → Read More
Uber launches an advertising division
The new team will be made up of a new team led by Dr. Mark Grether. → Read More
Devika Bulchandani aims to inject a shot of vitality into Ogilvy
EXCLUSIVE INTERVIEW: Bulchandani shares her global vision for the iconic WPP agency and her perspectives on talent, creativity, diversity and the agency business. → Read More
Preeya Vyas joins Wunderman Thompson as first global chief experience officer
Preeya Vyas joins Wunderman Thompson as first global chief experience officer EXCLUSIVE: Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group. → Read More
Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO
Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO Main joined Ogilvy from Deloitte Digital in 2020 and oversaw a transformation of the network; longtime McCann vet Bulchandani steps into his shoes. → Read More
Stagwell leans into media integration as it maintains double-digit growth
Stagwell leans into media integration as it maintains double-digit growth The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media. → Read More
The three factors driving Google’s cookie delay
The three factors driving Google’s cookie delay Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable. → Read More
OkCupid CMO Melissa Hobley jumps to Tinder
Hobley moves from leading marketing at one dating app to another under the Match Group portfolio. → Read More
OkCupid CMO Melissa Hobley jumps to Tinder
Hobley moves from leading marketing at one dating app to another under the Match Group portfolio. → Read More
Nike splits $1 billion media account between PMG and Initiative
PMG takes North America and Initiative takes the international integrated planning and buying business, wrapping up the largest global media review the footwear brand has run in a decade. → Read More
IPG organic growth slows in Q2 but remains strong over COVID period
IPG organic growth slows in Q2 but remains strong over COVID period Q2 earnings were released just after news of a new leadership team at McCann Worldgroup. → Read More
Havas New York CEO Laura Maness to exit as two other execs depart Havas North America
Maness leaves Havas New York along with chief of social impact and PR Lindsay Stein; Julianna Akuamoah, chief talent and culture officer, leaves Havas North America and Arnold. → Read More