Cotton Delo
Advertising Age
San Francisco, CA, United States
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Past articles by Cotton:
Pinterest to Pursue Long-Tail Ad Dollars With Self-Serve Auction
Pinterest is rolling out a self-serve ad auction system for the long tail to bid on a cost-per-click basis. → Read More
P&G, Pepsi Try Out Foursquare's New App, Swarm
A month after Foursquare unveiled its ambitious unbundling plan, the company has begun to sell ads on its new check-in app, Swarm. → Read More
Airbnb Launches First Global Ad Campaign in Nine Markets
Airbnb is underway with its first global ad campaign, "Views" from Pereira & O'Dell. It promotes the service in 9 markets on three continents, including China. → Read More
How Much Are You Really Worth to Facebook and Google?
If you've ever wondered how much money you're making for Facebook and Google, there's a tool called PrivacyFix for you. → Read More
Airbnb Taps Former Coke Exec Jonathan Mildenhall as CMO
Jonathan Mildenhall will take over for Amy Curtis-McIntyre as chief marketer at Airbnb. → Read More
White House Report Warns of Dangers of Data Collection By Marketers
White House report on big data and privacy by a group led by John Podesta sheds light on data brokers and potential discrimination enabled by big data. → Read More
Atomic Physicists at Quantifind Want to Help Brands Make Sense of Social Data
Quants like the physicists at Quantifind continue their sweep into marketing to mine social data. → Read More
With Ad Network, Facebook Targets Rest of Mobile World
The big question for the audience network is whether Facebook data is a powerful enough ingredient to lift mobile ad performance in other environments. → Read More
Twitter's Ad Business Grows, but Eyes Are Peeled on Disappointing User Growth
Twitter's revenue grew 119% last quarter, but its results didn't alleviate concerns over whether it can grow its user base. → Read More
How Much Do These Social Media Upfront Deals Help Agencies?
They allow media agencies to cast themselves as "innovative" in digital and help shops collaborate with the publisher on product development. → Read More
LinkedIn Launches Insights Tool to Help Brands Become Better Publishers
LinkedIn launches analytics tool to help brands become better publishers. → Read More
How Foursquare Uses Location Data to Target Ads On PCs, Phones
Foursquare is formalizing its entrance into the world of programmatic buying and selling via a non-exclusive partnership with Turn. → Read More
This Brand Hired a 16-Year-Old to Build Its Following On Snapchat
Wet Seal became the latest brand to try marketing on Snapchat when it handed over control of its new account to a 16-year-old beauty vlogger for two days. → Read More
Content-Marketing Startup Contently Raises $9M
Contently intends to more than double its head count to take on competitors looking to capitalize on the market for native advertising and content marketing. → Read More
Motorola Places Color-Changing Moto X Print Ad in Wired
For a high-tech product, Motorola has relied heavily on print to promote the Moto X. Now Motorola is putting the high-tech into print with an ad that changes colors in the January issue of Wired Magazine. The ad will show a Moto X phone that changes colors when people press tabs lined up at the bottom of the page. It's made using polycarbonate paper that covers LED light pipes, which are… → Read More
Michael Kors's Instagram Ad: 36K Likes, 200 Rage-Filled Comments
Instagram's first ad from Michael Kors has begun surfacing in users' streams today, prompting thousands of likes and a couple hundred outraged comments. Published today to the brand's nearly 1.3 million followers, but also to users who don't follow Michael Kors, the image of a gold watch resting beside a plate of macaroons has garnered more than 36,000 likes. But there's also an outcry in the… → Read More
Facebook Taps Former Univision Exec David Lawenda As U.S. Sales Chief
Facebook has plugged a gap in its sales organization, hiring David Lawenda to be its VP-global sales for the U.S. As Facebook's new U.S. sales chief, Mr. Lawenda -- a veteran TV sales exec who's worked at Univision, Viacom and Turner Broadcasting -- steps into the role vacated by Tom Arrix in July. He'll be responsible for overseeing Facebook's sales relationships with big brands and agencies… → Read More
Nick Brien Invests in Social-Commerce Startup Chirpify
A Portland, Ore.-based startup called Chirpify that enables in-stream purchases on Facebook, Twitter and Instagram has raised $6 million from an eclectic group of investors that includes Nick Brien, McCann Worldgroup's former chairman and CEO. Social-media users can use Chirpify to make purchases by commenting on a post. Founded last year, Chirpify has 13 employees and found an early sweet spot… → Read More
Google Uses Google Products to Market Movie Starring Google
Google is giving the upcoming film "The Internship" a marketing assist, offering it what's arguably the most exclusive placement on the web: the Google home page. Slated for a June 7 release, "The Internship," stars Vince Vaughn and Owen Wilson and depicts workplace culture at Google, where the film is set (although the lion's share of the filming was done at Georgia Tech). Google home page on… → Read More