Amy Gesenhues
Search Engine Land
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Amy:
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S. → Read More
The North Face gets a thumbs down from SEO community after manipulating Google image search results
The North Face's agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results. → Read More
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators. → Read More
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
How to know when it's time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. → Read More
MarTech Today Research: A marketer's guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. → Read More
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search works. → Read More
Google Maps 'Follow' button gives businesses a new way to connect with users
Users can get updates from businesses in the "For You" tab. → Read More
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
Google lets users delete search data & control ad settings from Google Search page
Users no longer have to go to their Google Account page to access privacy controls. → Read More
Apple search ads expected to generate $2 billion in revenue by 2020
The ad units are on track to bring in $500 million by the end of this year, according to an industry analyst. → Read More
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
SearchCap: Schema strategies, Google Shopping Insights, Google Cache
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. → Read More
Bing votes ‘no’ on political candidate and ballot measure ads
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume. → Read More
SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads chief Sridhar Ramaswamy leaves to join venture firm Oct 2, 2018 by Greg Sterling Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. … → Read More