Lucy Tesseras
Marketing Week Mag
United Kingdom
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Past articles by Lucy:
The 2023 Agenda: The key trends that will shape marketing next year
The key opportunities and challenges facing marketers next year. → Read More
Consumer confidence plunges to lowest ever level
As inflation reaches a 40-year high, driven by soaring food and energy bills, consumer confidence plunges. → Read More
The Marketing Academy reveals 2022 Scholars
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles. → Read More
Volvo: Ukraine war shows businesses have to be ‘prepared for everything’
Volvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition. → Read More
‘Everything is going south’: Consumer confidence plummets as living costs soar
As consumers face price hikes and interest rate rises confidence in the economic situation is dwindling, so marketers are encouraged to adjust their strategies accordingly. → Read More
GSK confirms marketing leadership of new business
GlaxoSmithKline (GSK) will be splitting into two businesses later this year, with a new leadership team appointed to run the consumer division as its own company. → Read More
Formula 1 marketing director exits
Ellie Norman has stepped down from the role ahead of taking on a new challenge. → Read More
Revealed: The UK's top 75 most valuable brands
The latest BrandZ ranking of the UK's strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate. → Read More
Asda appoints KFC’s Meg Farren as top marketer
KFC's UK and Ireland CMO will take over the chief customer officer role at Asda in October. → Read More
'Food can be a force for good': Morrisons launches first ad as part of new brand positioning
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced. → Read More
Why ‘wargaming’ is essential to future-proof marketing
Being able to take advantage of opportunities and overcome challenges starts with having a solid marketing strategy in place, which Boots CMO Pete Markey says might sound basic, but without the right foundation it's easy to get blown off course. → Read More
Direct Line’s Mark Evans: Being customer orientated is a constant work in progress
Despite proving the correlation between customer and commercial, Direct Line Group's Mark Evans says customer orientation is "not natural to everybody" so the business has to constantly "fight that tide". → Read More
Morrisons revamps loyalty scheme with ‘instant money’ offer
As part of the My Morrisons loyalty scheme, the supermarket has launched an app to keep track of savings and provide personalised offers. → Read More
'Sex never gets old': Vaginal dryness brand wins TfL ad diversity prize tackling ageism
Replens MD, an intimate moisturiser brand, has won £500,000 of advertising space across the Transport for London network, while Brompton Bike takes home second place. → Read More
‘Sneaky sexism’ is on the rise in advertising
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem. → Read More
M&S taps up Tesco marketer to lead clothing and home
Anna Braithwaite will head up marketing for M&S clothing and home, tasked with driving reappraisal, replacing Nathan Ansell who is set to leave the business. → Read More
Social experts and digital specialists: The state of the marketing jobs market
With brands on the hunt for 'digital natives' and the focus very much on harder skills in digital, data, social and ecommerce, what do marketers need to do to prepare? → Read More
Why corporate-NGO partnerships are now as much about knowledge as cash – Marketing Week
Corporate-NGO partnerships are becoming increasingly strategic as brands look to gain insight about new markets and charities want more than financial investment. → Read More
'Failure is a nightmare without reflection': Zoopla's CMO on learning from mistakes
Zoopla's CMO suggests marketers can learn a lot when things don't go to plan, but that "preparation and reflection" are essential to ensure mistakes aren't repeated. → Read More
Marriott on why effectiveness doesn't always beat efficiency
Given the hotel chain has 30 brands across multiple markets, all of which are at different levels of maturity, global marketing officer Karin Timpone says the balance between effectiveness and efficiency varies. → Read More