Ted Kitterman
PR Daily
Chicago, IL, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Ted:
Essential rules for creating research for thought leadership
Data can underpin thought leadership campaigns. Make sure you avoid these pitfalls. Creating your own survey is a great way to build thought leadership platforms and drive a conversation with your subject matter experts. However, you should think twice before spamming your customers with pulse surveys to turn out a half-baked report. Research and knowledge […] → Read More
Getting reporters’ attention the No.1 barrier for media relations
Our recent survey looks at how PR pros see the future of media relations, its value to the business and top challenges. What are the biggest challenges facing media relations professionals in 2022? According to our recent survey, getting journos’ attention topped the list (63%), with bandwidth to pursue opportunities coming in second (55%). Only […] → Read More
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for sustainable food packaging firm Footprint talks about the essential role of the modern comms pro. When proving the value of communications to top leaders in your organization, there’s no blueprint. There are options and opportunities, but each leadership group is going to respond differently to various kinds […] → Read More
Focus on serving clients, says Bospar’s Curtis Sparrer
The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm. Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office. For Curtis Sparrer, principal of Bospar, the lack […] → Read More
How Grubhub is engaging the gaming community
With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you? Some brands are looking to get more seriously into the video game space. With rise of the metaverse and developments like Sony’s plan to deliver in-game ads on its […] → Read More
Member exclusive: How Discover Puerto Rico is educating audiences about island heritage
With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination. For the team behind Discover Puerto Rico, it’s always been a challenge to educate consumers about the island’s unique travel offerings. “As a territory of the U.S., there is an inherent challenge that […] → Read More
‘Don’t be paralyzed by your mistakes’ says Bernadette Davis
The leader of her eponymous PR agency offers a look at her daily routine and approach to PR work in 2022. Everyone makes mistakes. It’s how you respond that sets true leaders apart. That’s the foundation of the some of the best career advice ever given to Bernadette Adams Davis, founder and CEO of Bernadette […] → Read More
Nine Point Agency’s Tiffany Soper: ‘You just need to go for it’
The agency president offers a look at her daily routine, tools that keep it organized and the lessons she has learned along the way. Who is the most important person you talk to every day? Is it a spouse, or child? Is it a mentor or work colleague? What about a work spouse? The important […] → Read More
Avoid these mistakes for more accurate survey questions
Use these best practices for polling to better measure the effectiveness of your messaging. → Read More
This perception gap threatens your sustainability message, report says
CEOs are much more bullish on hitting climate targets than their senior management teams. Solving climate and sustainability issues requires a complex response. To make real progress, organizations must implement a variety of approaches and consider massive changes to meet what scientists say is an impending catastrophe for the planet. And business leaders are increasingly […] → Read More
These are the top tools for monitoring the media, according to new Ragan survey
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report. When it comes to measuring media mentions, there are many tools that brands can choose from. Some tools only measure social media while others are comprehensive one-stop shops that help track all kinds of media hits. […] → Read More
How Samsonite takes Earth Day beyond ‘pretty pictures’
The travel brand is using the holiday to encourage customers to sustainably see the world. Here’s how it sees ESG as part of its essential brand mission. For Samsonite, telling its story of sustainability and environmentalism has become a high priority. For 2022, the luggage company is highlighting its efforts to make its products […] → Read More
How brand journalism is changing, according to TD Bank’s Chad Mitchell
The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career. The VP of corporate & public affairs and head of content & digital platforms […] → Read More
HDMZ’s Dillon Allie offers tips on keeping clients happy
The president and CEO shares how he approaches his work, the biggest lesson from his career, his top book recommendations and more. → Read More
Celebrity Cruises shares strategy behind ‘All-Inclusive Photo Project’
The effort to increase representation in images led the brand team to create a photo library for the entire industry. As brand storytellers, it is essential to think about inclusion and diversity in your content. What are the stories and identities being highlighted? Does your organization speak to the full diversity of its consumer base […] → Read More
10 podcasts PR pros recommend
Here’s a rundown of some of the favorite audio programs from participants in our Day in the Life series. → Read More
How governments use social media tools in times of crisis
Speaking at Ragan’s recent Speechwriters and Public Affairs Virtual Conference, City of Kansas City, Missouri’s April Leonard offered essential tips. When developing the social media voice for government organizations, comms pros face a singular challenge. “As we know with government, there has been a kind of a tug-of-war around gaining trust,” explained April Leonard, social […] → Read More
Spool Marketing’s Katie Kierna on the importance of ‘playing the long game’
The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession. How do you protect yourself for the demands of the job? PR and comms can be unforgiving disciplines as busy schedules and relentless pace can lead to exhaustion and burnout. That’s why, according to PR pro Katie Kierna, it’s essential to take […] → Read More
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide. The Russian invasion of Ukraine has sparked a global response from governments and business leaders. Corporations have divested of their holdings in Russia or sought to dramatically shift their operations and business connections […] → Read More
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast. For the Academy of Motion Pictures Arts and Sciences, the organization behind the Oscars, 2022 will be a year no one forgets. While the film industry’s biggest night is often remembered for comedic performances, […] → Read More