Jessica Gioglio
Convince & Convert
United Kingdom
Contact Jessica
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jessica:
3 Brilliant Examples of Brand Storytelling You May Have Missed
Here are 3 brilliant brand storytelling examples to inspire your own company's story, with actionable tips you can get started today. → Read More
10 Creative Ways Companies Are Using Snapchat
As Snapchat continues to grow and evolve, so does its userbase of brands. Here are five creative examples of how companies are using Snapchat. → Read More
7 Can’t-Miss Summer Travel Social Campaigns
Who best inspired our wanderlust this summer? Here’s a round-up of seven can’t-miss travel and hospitality campaigns from Summer 2016. → Read More
Meet the Sheep Behind the Faroe Islands' Clever Tourism Campaign
After a snub from Google Street View, the Faroe Islands created their own with the help of 360-degree video cameras and 80,000 sheep. → Read More
Why This Unexpected Approach to Social Customer Service Works
After a humorous customer complaint, Tesco's support team didn't miss a beat, firing back an equally silly (and noteworthy) response. → Read More
Why Cheetos Is Crowdsourcing Its Latest Campaign
A new contest from Cheetos encourages fans to submit photos of their quirkiest-looking Cheetos chips for the chance to win serious prizes. → Read More
How John Frieda Is Embracing Personalized Content on Instagram
Hair care brand John Frieda serves up personalized visual content in a colorful Instagram campaign. → Read More
This Dos Equis Social Campaign Ranks Your Interesting-ness
With the "Most Interesting Man in the World" entering retirement, Dos Equis is turning to Facebook to find its most interesting fans. → Read More
How Pepsi Removed Language Barriers From Its Global Campaign
Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji. → Read More
Meet the Delicious New Product Designed for Instagram
Thanks to Sonic, this year's Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram. → Read More
5 Creative Ways Brands Are Using Snapchat
Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts. → Read More
How to Cut Through the Clutter With Your Holiday Content
With so much competition for consumer attention during the holidays, how can you cut through the clutter? Take a cue from these brands. → Read More
How This Social Media Campaign Got 2 Million Views in 2 Days
In its latest social media campaign, Sprite teamed up with Brazil's biggest Snapchat stars, attracting millions of views in mere days. → Read More
How One Company is Measuring What Really Matters
When Lean Cuisine decided to rebrand, they didn't just focus on their products. They set a broader goal: to measure what really matters. → Read More
Are We Too Busy For Great Marketing?
JetBlue launches a new video and marketing campaign to address the needs of those who are too busy to be human. → Read More
How to Ditch Your Boring Out of Office Message
Westin and McSweeney's have teamed up to help holiday travelers ditch their boring out of office messages in this clever social campaign. → Read More
How to Ditch Your Boring Out of Office Message
Westin and McSweeney's have teamed up to help holiday travelers ditch their boring out of office messages in this clever social campaign. → Read More
How Oscar Meyer is Cooking Up Customer Connections
Savvy brands are on the hunt for new ways to spark customer connections online. Oscar Meyer went whole-hog—with a bacon-themed dating app. → Read More
What You Can Learn from a Tweeting Chicken
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty. → Read More
What You Can Learn from a Tweeting Chicken
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty. → Read More