John Elkington, GreenBiz

John Elkington


United Kingdom

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  • Unknown
  • GreenBiz
  • Harvard Biz Review
  • Ethical Corporation
  • Sustainable Brands
  • HuffPost

Past articles by John:

Step up for Earth Day 2020

Why I'm backing Earth Day again this year, and why you should, too. → Read More

And the winners are: How awards can celebrate past achievement and spur future innovation

And we need innovation to tackle the climate emergency. → Read More

6 Ways CEOs Can Prove They Care About More Than Shareholder Value

Lead on at least one. → Read More

UK MPs have declared a climate emergency. Isn't it time for business to do the same?

Scotland and Wales have both now declared a climate emergency, as called for by Extinction Rebellion activists. And on 1 May, MPs in the British Parliament approved a motion to declare an environmental and climate emergency. Who knows where all of this will end up in volatile political times, but the direction of travel is clear. The next big question is what business and financial markets will… → Read More

Farewell to Paul Polman, the epitome of a twenty-first century CEO

Many years ago, Paul Polman reminded me of the moment when he and I first met. The tale is a reminder of the long roots of his personal interest in sustainability, which would later feed into Unilever’s Sustainable Living Plan, launched in 2010. → Read More

The power of Babel

We start out shaping words, then they shape us. → Read More

Designing sustainability’s first product recall

We know what to do with a defective product. What about an idea that needs fixing? → Read More

Zen and the Triple Bottom Line

If we really want to change the system, we must help individuals reconnect with their core values. → Read More

25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why I’m Giving up on It.

It was supposed to be a radical rethinking of capitalism, but it’s become a mere accounting tool. → Read More

Are we deranged, or just delusional?

A pair of sci-fi books illuminate our perilous path ahead. → Read More

Why Wall Street needs a WCKD ticker

Could a new stock symbol pay dividends for sustainability? → Read More

Something delicious is growing in the 'sustainability underground'

A tour of a revolutionary and bountiful urban garden 100 feet below the streets of London. → Read More

What exactly does a Chief Pollinator do?

Birds do it, bees do it. So do visionary sustainability leaders. → Read More

50 years after the Earthrise photo, let's stop lipsticking corporate pigs

How often do you admit that these big industries are "ecologically bankrupt?" → Read More

What grave goods should we bury with big oil execs?

How about an SUV, scientific papers and some plastic trash? → Read More

Climate Change Is an Overwhelming Problem. Here Are 4 Things Executives Can Do Today

Don’t let the scale of the problem paralyze you. → Read More

Is it time to retune our mindsets?

The frame with which we approach big challenges is crucial. → Read More

The 6 Ways Business Leaders Talk About Sustainability

How we frame the problem influences the solutions we propose. → Read More

The 6 Ways Business Leaders Talk About Sustainability

How we frame the problem influences the solutions we propose. → Read More

Making that 'make-or-break' breakthrough pitch

Even when in the lion's den, there's room for a sense of humor. → Read More