John Elkington
GreenBiz
United Kingdom
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Past articles by John:
Step up for Earth Day 2020
Why I'm backing Earth Day again this year, and why you should, too. → Read More
And the winners are: How awards can celebrate past achievement and spur future innovation
And we need innovation to tackle the climate emergency. → Read More
6 Ways CEOs Can Prove They Care About More Than Shareholder Value
Lead on at least one. → Read More
UK MPs have declared a climate emergency. Isn't it time for business to do the same?
Scotland and Wales have both now declared a climate emergency, as called for by Extinction Rebellion activists. And on 1 May, MPs in the British Parliament approved a motion to declare an environmental and climate emergency. Who knows where all of this will end up in volatile political times, but the direction of travel is clear. The next big question is what business and financial markets will… → Read More
Farewell to Paul Polman, the epitome of a twenty-first century CEO
Many years ago, Paul Polman reminded me of the moment when he and I first met. The tale is a reminder of the long roots of his personal interest in sustainability, which would later feed into Unilever’s Sustainable Living Plan, launched in 2010. → Read More
The power of Babel
We start out shaping words, then they shape us. → Read More
Designing sustainability’s first product recall
We know what to do with a defective product. What about an idea that needs fixing? → Read More
Zen and the Triple Bottom Line
If we really want to change the system, we must help individuals reconnect with their core values. → Read More
25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why I’m Giving up on It.
It was supposed to be a radical rethinking of capitalism, but it’s become a mere accounting tool. → Read More
Are we deranged, or just delusional?
A pair of sci-fi books illuminate our perilous path ahead. → Read More
Why Wall Street needs a WCKD ticker
Could a new stock symbol pay dividends for sustainability? → Read More
Something delicious is growing in the 'sustainability underground'
A tour of a revolutionary and bountiful urban garden 100 feet below the streets of London. → Read More
What exactly does a Chief Pollinator do?
Birds do it, bees do it. So do visionary sustainability leaders. → Read More
50 years after the Earthrise photo, let's stop lipsticking corporate pigs
How often do you admit that these big industries are "ecologically bankrupt?" → Read More
What grave goods should we bury with big oil execs?
How about an SUV, scientific papers and some plastic trash? → Read More
Climate Change Is an Overwhelming Problem. Here Are 4 Things Executives Can Do Today
Don’t let the scale of the problem paralyze you. → Read More
Is it time to retune our mindsets?
The frame with which we approach big challenges is crucial. → Read More
The 6 Ways Business Leaders Talk About Sustainability
How we frame the problem influences the solutions we propose. → Read More
The 6 Ways Business Leaders Talk About Sustainability
How we frame the problem influences the solutions we propose. → Read More
Making that 'make-or-break' breakthrough pitch
Even when in the lion's den, there's room for a sense of humor. → Read More