Sophie Maerowitz
PRNEWS
New York, NY, United States
Contact Sophie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sophie:
As Spotify’s Rogan Problem Intensifies, It’s ‘Groundhog Day’ for Crisis Communication
You've seen it before. A divisive celebrity. A CEO doubling down on a decision to keep the celebrity on-platform. Guess who? → Read More
Spotify Has a ‘Facebook Moment’ with Rogan Controversy – PRNEWS
Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan's apology be enough to bolster its reputation? → Read More
Antonio Brown’s Buccaneers Release Triggers Employer Communications Dilemma
Buccaneers head coach Bruce Arians' and player Antonio Brown's narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022. → Read More
Communicators Offer Guidance as Omicron Dominates Headlines
As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public. → Read More
Psaki Statement Offers a COVID Disclosure Guide for PR Pros
The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive. → Read More
Terrifying PR Costume Ideas for Halloween 2021
Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire. → Read More
Executive Positioning Takeaways From Kathy Hochul's Press Debut
Kathy Hochul's challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition. → Read More
After Beloved Central Park Owl is Killed, PR Response Fails to Take Flight
After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know. → Read More
After Beloved Central Park Owl is Killed, PR Response Fails to Take Flight
After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know. → Read More
After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t
Here are some ways PR pros can help ensure their blog efforts don’t go the way of the dinosaur. → Read More
An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer
Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help. → Read More
Brands Acknowledge One Year Since George Floyd’s Death, to Varying Degrees
Media organizations in particular are seizing the opportunity to make a statement as the May 25 anniversary of George Floyd's death arrives. → Read More
On ‘SNL,’ Elon Musk Does PR for Elon Musk
How did the Tesla and SpaceX exec do on "SNL" from a PR perspective? → Read More
As Law Enforcement Faces Tough Questions, Truth is Best PR Asset
Capitol Hill Police's response to the Jan. 6 violence in DC illustrates the importance of transparency in the midst of crisis. With the national press on the scent looking to uncover every point of failure, minimizing, omitting facts or speaking without first confirming the facts are the last things law enforcement officials should be doing from a crisis communications perspective. → Read More
Kardashian Post Gets Insta-Memed, Disrupts COVID-19 Healthcare Comms
Kim Kardashian West is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with dozens of friends and family with the following—now widely memed—announcement. → Read More
AppleTV+ Makes Questionable PR Choice With ‘Great Pumpkin’ Snatch
For many this holiday season, it is not, in fact, the Great Pumpkin, Charlie Brown. “Peanuts” fans nationwide were dismayed to find out that the fall favorite will run exclusively on AppleTV+, Apple’s paid streaming service. While the special will be free to non-subscribers for a limited period, would-be viewers were not shy about expressing their displeasure. The snafu teaches communicators a… → Read More
Johnson & Johnson and Eli Lilly Hit the PR Pause Button on COVID Trials
Earlier this week, Johnson & Johnson announced it had paused “further dosing in all our COVID-19 vaccine candidate clinical trials” due to an “unexplained illness” in a volunteer. One day later, drugmaker Eli Lilly paused its clinical trial for an antibody treatment. For PR pros, messages related to the race to find a vaccine and treatment serve as a natural experiment in healthcare… → Read More
Patagonia, Chicago Art Institute Offer Examples of Standout Brand Activism in COVID Times
Two notable examples of brand activism have stood out over the course of the pandemic; one local, one national: a mask-wearing campaign in Chicago, and political statements from longtime mercantile activist Patagonia. → Read More
‘Where’s the Beef?’ Is Going Viral (Again). How Are Meat Industry Communicators Responding?
Although perhaps counterintuitive, a communications best practice for a brand like Wendy's in a moment marked by uncertainty may be to keep giving audiences what they crave rather than speculating on the unknowable future. Until the social media team receives orders from the top about long-term changes to the menu, the brand can keep doing what it does best on Twitter as a channel, offering up… → Read More
What to Post On Social Media in a Global Crisis: 7 Communicators Weigh In
We asked seven communicators for their takes on posting to social in an unforeseen digital environment. → Read More