Sarah Sluis
AdExchanger
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Past articles by Sarah:
The Big Story: Meta’s HIPAA Violations And The Rise Of MMM
HIPPA is in the news. Meta just got sued over an alleged violation of the law. But HIPAA, which stands for the Health Insurance Portability and Accountability Act, is a much-misunderstood piece of legislation. For example, it only applies to a narrow set of “protected entities.” When one of those protected entities shares information with... Continue reading » → Read More
The Top 10 AdExchanger Stories Of 2021 –
The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. → Read More
Selling Streaming: Jim Keller On His Jump From Hulu To Discovery
Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. → Read More
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush
Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. → Read More
CafeMedia Is Using LiveRamps’s Email-Based IDs To Sell Ads
The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs. → Read More
Players’ Tribune Settles Into New Home At Minute Media
When the ad tech company Minute Media acquired the publication Players’ Tribune in 2019, the deal underscored how consolidation is creating unlikely portfolios. → Read More
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting. Even the savviest CMOs have difficulty keeping up with the different identity reconstruction options, said CEO Greg Stuart. “We are at a neophyte level,” he said. Naming... Continue reading » → Read More
TvScientific Raises $1.5 Million To Make Buying TV Ads Easier For Performance Advertisers
One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight, Jason Fairchild co-founded tvScientific and raised $1.5 million in seed funding from prominent names in ad tech and search advertising. → Read More
Google Is Building Integrations For Publisher-Specific Identifiers
Single-site identifiers, specific to an individual publisher, are something Google wants to encourage.So Google is dusting off another type of identifier: the publisher provided identifier (PPID) in Google Ad Manager. → Read More
Bloomberg Media Takes A Bull Position On Subscriptions
Media publications are collectively training consumers to pay for the value they derive from content. And subscription fatigue is still a long way off, argues Lindsay Horrigan, global head of consumer marketing and general manager of consumer subscriptions for Bloomberg. → Read More
Industry Preview: Axios CEO Jim VandeHei On Media Post-Trump
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Axios published its first article in January 2017, the same month Trump took office. Now Axios CEO and co-founder Jim VandeHei... Continue reading » → Read More
Verizon Media Wins Microsoft Display SSP Business From AppNexus
After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it officially switched – the companies said Thursday – making Verizon Media its primary SSP for MSN and Outlook inventory across nine markets, including the United States. The switch validates the work Verizon Media has done... Continue reading » → Read More
Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. → Read More
SHE Media Steps Up Deals Powered By Niche Data
SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed through... Continue reading » → Read More
Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation
Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available... Continue reading » → Read More
Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue
ViacomCBS’ advertising business fell 27% to $1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. → Read More
You & Mr Jones Acquires Influencer Marketing Firm Collectively
You & Mr. Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. Collectively will be combined with theAmplify, the 25-person, LA-based influencer marketing firm You & Mr Jones bought in 2016. → Read More
No Longer The Exception: 69% Of Brands In-House Programmatic
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. 69% of brands have either partially or completely moved programmatic buying of display, video and/or CTV in house, according to a 2020 survey conducted by the IAB and Accenture Interactive. → Read More
Vizio Ads Expands Into Cross-Screen Video Retargeting
Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at Vizio. → Read More
McDonald’s Adds $200 Million To 2020 'Marketing War Chest' To Bolster Recovery
McDonald’s will add $200 million in incremental marketing spend for the rest of the year across the US and its top international markets, CEO Chris Kempczinski said during its earnings call Tuesday. The amount is equivalent to one full month of additional marketing support. → Read More