Indrajeet Deshpande
MarTech Advisor
Pune, MH, India
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Past articles by Indrajeet:
What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples
Content marketing is defined as a marketing approach to create and distribute content among audiences. Learn more about content marketing channels, benefits, and best practices for 2020. → Read More
What Is Customer Data? Definition, Types, Collection, Validation and Analysis
Customer data is defined as the information your customers provide while interacting with your business. Learn more about its types, collection, validation and analysis methods. → Read More
How the Restaurant Vertical is Leveraging Data-Driven MarTech for Success
Data-driven MarTech is the key to driving successful marketing efforts. Here are five ways the restaurant sector is using data-driven MarTech. → Read More
How Veteran Marketers Can Reinvent Themselves in a Data-Driven World
The marketing industry has transformed in the last two decades, and veteran marketers must reinvent themselves. Here’s how to stay relevant in the age of data-driven marketing. → Read More
Manage Your Customer Data Intelligently: Customer Data Management (CDM) Part 2
Get acquainted with the key concepts of Customer Data Management (CDM). This MarTech101 primer covers data-driven marketing, data enrichment, and more. → Read More
5 Ways B2C Brands Balance Data Compliance and Data Activation Goals and You Can Too!
GDPR has imposed strict rules to manage personal data. Here are five ways B2C brands are balancing data compliance and data activation goals. → Read More
5 B2B Examples of Content Experiences in 2019 to Inspire You
Trying to create content experiences in B2B? Get inspired by these five B2B brands who have mastered the art of content experience. → Read More
What Is Content Distribution? A Complete Guide for Marketers
Content distribution is the next step after creating a piece of content. This beginner’s guide will help you create a robust content distribution framework and more. → Read More
What is Customer Data Management
Customer Data Management (CDM) is the processes of acquiring, analyzing, and organizing customer data. Here is a complete guide to the key techniques of CDM. → Read More
The Marketing Automation & CRM Relationship Is Evolving in 2019 and Beyond
Marketing automation and CRM are the irreplaceable duo of the MarTech stack. Let’s look at how their relationship will evolve in the years to come. → Read More
Activating Customer Data: How Modern Customer Data Platforms Are Changing the Game
Considering a Customer Data Platform? Here are 5 ways in which you can use customer data to improve your product, sales, and marketing activities. → Read More
5 Ways Machine Learning Can Impact Marketing ROI
The article talks about the 5 fundamental ways AI and machine learning can drive marketing ROI. → Read More