Melanie White
ClickZ
Contact Melanie H
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Melanie H:
ClickZ Live New York: the event you don’t want to miss!
From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York. → Read More
China’s E-Tail Revolution: Transform or Fail
As e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the purchase journey. → Read More
VIDEO: Context Is Our Kingdom, Says MasterCard
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all. → Read More
VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby
What are NASA’s social media tactics to connect outer space and the public? John Yembrick, social media manager for NASA, answered this question at ClickZ Live in San Francisco. → Read More
VIDEO: How Can Marketers Influence Consumer Intent on Mobile? #CZLSF
In this video interview, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices. → Read More
VIDEO: Coca-Cola's Journey to Successful Content Marketing
In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, and drive sales. → Read More
Pandora on the Power of Music in a Connected World
In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. → Read More
Unilever Hunts for Top 50 Marketing Startups at Cannes
In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. → Read More
SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality
In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. → Read More
Dr. Phil, Daily Mail to Disrupt the TV Business with a New Show
In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. → Read More
5 Questions in 5 Minutes With Facebook
At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. → Read More
Has Ad Tech Taken Over Creativity at Cannes Lions?
At this year's Cannes Lions Festival of Creativity, technology was up front and center. → Read More
[VIDEO] P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes
In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the industry can help girls be heard. → Read More
Snapchat, WPP and DailyMail Launch Content Marketing Agency
Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. → Read More
YouTube's Mobile Growth Reaches 80 Percent
YouTube's CEO says daily users are up by more than 40 percent year-over-year, while mobile growth reaches 80 percent. → Read More