Brian Morrissey
Digiday
New York, NY, United States
Contact Brian
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brian:
The Facebook ad boycott could help publishers swing the pendulum back to context
Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. → Read More
Why advertiser 'revolts' never sway Facebook
With 7 million advertisers, Facebook is simply too big to be shamed by some uppity advertisers. What’s more, advertisers often need Facebook (and Google) more than vice versa. → Read More
For media organizations to change, equality needs to be a keystone habit
Media companies will be tested in their resolve and whether they’ll do the hard work needed to enact lasting change in an industry where too long progressive words haven’t matched up with retrograde practices. → Read More
Bottom-up revolt: How media’s ‘super-empowered individuals’ will drive change
The rank-and-file in media organizations aren't waiting for change; they're forcing it directly. → Read More
With the latest crisis, media needs to back up words with actions
For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action. → Read More
The premature funeral for events
Events were always a means to an end for media. The driving force of a successful events model was stitching together a community with a common interest. → Read More
The needed maturation of the media business
This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share. → Read More
Boring beats sexy in media’s new reality
Those who emerge intact and well-positioned on the other side are those that focused on the business fundamentals. → Read More
The great recalibration of media
Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. → Read More
Media's pivot to experience
Content worth paying for often comes from a deep bench of experienced journalists. This runs contrary to the industry’s long fetish with stuffing their ranks with the young. → Read More
When the new normal becomes normal
The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself. → Read More
‘The rankings can change at times like this’: For media, getting beyond triage mode is critical
"You need to have a forward-looking perspective of what comes next. The rankings can change at times like this." → Read More
'The world isn't going back to where it was': Publishers grope in the dark for signs of what's to come
The business side at publishers are preparing for a long winter, and a new world where plans change on a whim and their task is scrambling to catch up. → Read More
‘Math doesn’t add up’: Publishers still face tough choices
“Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me. → Read More
Media enters the realm of unknown unknowns
Every crisis is an opportunity. Our world’s current travails have given me the opportunity to return to writing. Every week I’m going to provide perspective on how media leaders are adapting to a world turned upside down. Please email me with thoughts. In February 2002, in the wake of the U.S.-led invasion of Iraq, chaos … → Read More
The coronavirus acceleration is upon us
Like all crisis, coronavirus is causing a rethinking of how we live and work. What changes to our everyday lives stick and which do not remains to be seen, but the dislocation we're experiencing is likely to accelerate trends -- remote work, for example -- already kicked off by young generations. → Read More
The Rundown: Seeds of discontent in the workplace
For years, these issues -- entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions -- were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your… → Read More
Anxiety has become the new normal
In 2019, we're living in an age of anxiety where mental health is an epidemic even as the economy seems to be prospering. → Read More
USA Today’s Kris Barton on building publishing products that also make money
USA Today’s Kris Barton discusses building publishing products that also make money on our latest podcast. → Read More
The Fader’s Andy Cohn: Being multiplatform is ‘the only way to stay alive’
Over the last 20 years, The Fader has morphed from a straightforward print ads-dominated business to making money in many ways, from print ads to experiential to branded content to merchandise. → Read More