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A marketing, sales and customer service point of view can help a product’s design that's why you need to make sure that your team is collaborating. → Read More
Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do. → Read More
Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well. → Read More
In a world where 70 percent of B2B buying choices are based on how customers rate their treatment, it's crucial that inbound sales teams take ownership of the customer experience early on. → Read More
Why, in 2017, 'Coffee Is for Closers' Has a Completely New Spin Closing the deal these days isn't enough. You may need to assign your B2B sales team some dedicated "customer success" representatives. → Read More
Leads are a double-edged sword to many companies and salespeople. Companies who cast too wide a net may end up wasting other businesses’ time, and ultimately hurt the morale of their employees. Whi… → Read More
The accuracy of forecasts affects every aspect of a company, from the most minute details to decisions that may shape the future of the organization itself. When you miss badly, there are consequence… → Read More
How to Reconfigure Your Sales Operations for Account-Based Selling The very structure of your goals may need to change, as may your sales employees' incentive plan. → Read More
We’re living in the golden age of sales enablement technology, and innovative companies are taking advantage of this reality by freeing their reps to engage in more value-added activities with key… → Read More
Product demos don't have to be rote exercises. Instead you can weave in storytelling and videos that address your buyers' pain points. → Read More
Responding to customers sounds like one of the simpler components of a salesperson’s job, but there are actually many different factors that contribute to a rep’s ability to do it well. It’s no… → Read More
Creativity is perhaps one of the most underrated skills that can help outbound sales reps transform into top performers. Creative sales reps are able to think on their feet in the face of rapidly shi… → Read More
By the year 2020, it is estimated that over 70% of the U.S. workforce will be mobile, or a total of over 105 million workers. At the same time, a recent study by Deloitte on global human capital tren… → Read More
Your leads are never defined by a single data point; there are a variety of factors that can affect their suitability, behavior, and buying needs. If you are content with tracking your leads based on… → Read More
One study indicated that 64 percent of field reps' time is spent outside of their core function. That's not smart. → Read More
Learning more about the unique personality types of your sales reps, customers, and even yourself can help you take your team’s performance to a higher level. → Read More
Recent research reveals customer success is a vital component of the overall client experience, and it’s become so important that numerous companies have started to heavily invest in specialized cu… → Read More
Given that U.S. companies spend approximately $20 billion per year on sales training initiatives, it’s no wonder why leadership teams expect to see tangible results from these programs. While it’… → Read More
The chatbots are coming, the chatbots are coming! So is software that can monitor social media for mentions of your company -- and so much more. → Read More
For companies pursuing an omni-channel sales strategy, it’s important to understand the unique benefits customers are searching for in a world built around the integration of multiple channels. → Read More