John Wilpers
FIPP
Boston, MA, United States
Contact John
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by John:
Nine steps to rapidly transform your legacy teams
No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers. → Read More
How to place your media tech bets without losing your shirt: Answer these questions
Choosing which media technology to bet on is like playing the ponies: So many horses, so many chances to cash a big winning bet… and so many chances to lose a ton of money, writes INNOVATION Media Consulting senior director John Wilpers. → Read More
Monetisation: six strategies for increasing average revenue per reader
Remember ‘information wants to be free’? It was always a bad idea. High quality information must come at a price because it is expensive to produce, and we are, after all, media businesses, writes INNOVATION Media Consulting senior director John Wilpers. → Read More
Go ahead and laugh, but chatbots matter. Be ready now
INNOVATION Media Consulting recommends: We in media have an unfortunate history of pooh-poohing new tech, and then being late to the party (“This internet thing is a passing fad.”) Chatbots are the latest party, and it’s already a rocking affair. You can laugh. You can have your doubts. You can point to the failures (did you really think a new tech wouldn’t have failures?) What you cannot do is… → Read More