Jen Booton
SportTechie
New York, NY, United States
Contact Jennifer
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jennifer:
The Next (Brain) Wave of Innovation: Controlling Video Games With Your Mind to Boost Performance
Demand for brain training is increasing as teams look for ways to gain an edge. → Read More
X Games Beta Tests Data Tracking at Minneapolis 2019
Many action sports are still judged on subjective metrics like style. But the ESPN-owned X Games is working to bring hard data into decisions → Read More
Actor Will Smith Participates in Gen. G's $46 Million Funding Round
Gen G. has announced a $46 million funding round that includes investment from Hollywood actor Will Smith as well as several sports figures. → Read More
Masters, NCAA Basketball Prove Value of Traditional Broadcast
Recent strong sports ratings underscore the importance of sports on pay TV, even as consumers switch en masse to streaming. → Read More
Blast Motion Expands Into Student Athlete Recruitment
Blast Motion, a sensor technology company, has announced a strategic partnership with a leading college athletic recruiting network. → Read More
Carolyn Swords Relies on Technology to Stay Connected on the Road
Aces center Carolyn Swords has played eight years in the WNBA, and many off-seasons around the world. Tech helps her train and stay in touch. → Read More
NHL Partners With Video App TikTok to Expand Reach in China
The NHL has partnered with short-form video app TikTok to expand its reach in China, building a presence ahead of the Beijing 2022 Olympics. → Read More
Champion Athleticwear Looks to Outfit the Esports Industry and its Fans
Champion Athleticwear has made a name for itself with its athlete leisure in traditional sports apparel, but now it's eyeing esports. → Read More
Sports Tank Spotlighted Five Tech Startups at the NBA All Star Game
The Sports Tank Innovation Studio’s demo day during the NBA All-Star Weekend spotlighted five news sports tech startups. → Read More
Drone Racing Leverages Betting-Like Gamification to Broaden Appeal
The Drone Racing League simulator tryouts added a fantasy experience via an app that enabled fans to wager points on winner outcomes. → Read More
Adam Silver Teases Futuristic Endeavors at NBA Tech Summit
NBA Commissioner Adam Silver has hinted at the league’s future tech endeavors with an electric jersey and hologram mascots. → Read More
Upstart Lacrosse League Scores Alibaba Billionaire Funding
The Paul Rabil-founded Premier Lacrosse League has received backing from Alibaba billionaire and Brooklyn Nets investor Joe Tsai. → Read More
NBA G League Extends Partnership With Social Streaming Platform Twitch
The NBA G League is returning to Twitch this season with games set to air every Friday and Saturday from Feb. 8 through Mar. 23. → Read More
Strava Integrates Ski and Snowboard Tracking Into Platform
Strava has partnered with the app Slopes to help skiers and snowboarders keep track of their days on the mountain. → Read More
ESPN’s New Social Broadcasting Partner Caffeine Is Taking on Twitch
Caffeine, a social broadcasting platform, is attempting to take on Twitch via deals with FOX and Disneys ESPN. → Read More
NHL Inks Exclusive Virtual Reality Partnership with NextVR
The NHL has announced a deal with NextVR to exclusively use its services for virtual reality highlights at 2019 marquee events. → Read More
Live Sports Streaming Ballooned in 2018 Due to World Cup, Olympics
Sports fans flocked to streaming platforms to watch major sporting events in 2018, with the World Cup contributing the most. → Read More
Sapphire Ventures Launches $115 Million Sports Fund
Sapphire Ventures, the VC firm with $2.5 billion assets under management, has launched a $115 million sports fund. → Read More
NBC to Showcase Puck and Player Tracking at NHL All-Star Game
NBC will unveil a second screen experience that leverages the NHL’s still-in-beta puck- and player-tracking system at the All-Star game. → Read More
Qatar Sports Tech Accelerator Launches With 10 Startups in Cohort
The Qatar SportsTech Accelerator has launched with 10 startups, ranging from youth and recreational sports to fan engagement. → Read More