John Kell, Fortune

John Kell


New York, NY, United States

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Past articles by John:

To lure members back from at-home workouts after the pandemic, gyms have a lot of work to do

Despite all the woes, fitness operators are bullish about the future. → Read More

Lockdown gave me the time and space to reflect on my identity with these queer novels

Through this year, my pandemic-inspired book reading allowed me to more deeply question and understand an aspect of my identify I thought I had a firm grip on. → Read More

Fever-Tree, a maker of premium drinks mixers, boosted sales in 2020 thanks to 'pantry cocktails'

The company diverted its focus on bars and restaurants to grocery stores and bodegas. → Read More

The unforeseen consequences craft distillers faced because of COVID-19

In 2020, the business plan for craft distilleries was simple: survive. But with cautious optimism, the liquor industry’s upstarts have a new playbook for 2021 and beyond: thrive. → Read More

Big beer is coming for White Claw in hard seltzer boom

While the COVID-19 crisis will result in some challenges to distribution, hard seltzer is expected to be the fastest-growing alcoholic beverage over the next several years. → Read More

Whiskey makers are bending the rules for barrel-aging, signaling a new wave for bourbon

Producers in the U.S. and Europe are increasingly swapping how they age their whiskies in casks. → Read More

The liquor industry faces an uncertain future. But if it survived Prohibition, it can survive the coronavirus

Major challenges include a dire forecast that the majority of craft breweries nationwide anticipate layoffs. → Read More

The Coronavirus Economy: When you work in catering but all events have been canceled

Nearly all that work has screeched to a halt as events across New York have been postponed or canceled to help reduce the spread of the COVID-19 virus. → Read More

Prohibition turns 100: How brands like Bacardi, Jim Beam, and Budweiser survived

The inside story of how some of the most familiar spirits purveyors today—including Bacardi, AB InBev, and Miller—survived Prohibition by giving up liquor altogether. → Read More

L’Oréal’s New At-Home Device Makes Personalized Beauty Products, Signaling the Democratization of Cosmetics

Beauty is inherently all about personalization, but some newer brands started leaning in hard first. Now, legacy brands are finally catching up. → Read More

The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable

From the world’s first carbon-negative vodka to a distillery in Canada transforming unused milk sugar into vodka. → Read More

The Guinness U.S. Brewery Just Unveiled Its First National Beer

Guinness is announcing the first new beer produced at its Maryland brewery: "Over the Moon Milk Stout." → Read More

The Celebrity-Branded Liquor Market Is Over-Saturated

Matthew McConaughey debuted a Wild Turkey bourbon with Campari Group, while Nick Jonas’ tequila with menswear designer John Varvatos is produced and marketed by Stoli Group. → Read More

Craft Breweries Are Going Hyper-Local to Source Ingredients

A recent Nielsen survey found that “made with local ingredients” was more important to craft drinkers than the terms organic, low carb, gluten free, or low-calorie. → Read More

Is Spiked Kombucha the New Hard Seltzer?

There have been “hard” variations of apple juice, iced tea, soda, seltzer–and now kombucha. → Read More

Is Spiked Kombucha the New Hard Seltzer?

There have been “hard” variations of apple juice, iced tea, soda, seltzer–and now kombucha. → Read More

Corona, Carlsberg, MillerCoors Experimenting With Eco-Friendly Six-Pack Designs

E6PR is working with brewers like Corona and Salt Water Brewery with the goal of developing sustainable, eco-friendly six-pack rings. → Read More

Nick Jonas Is Working With Vodka-Maker Stoli to Launch a New Tequila

Tequila is one of the liquor industry’s biggest hits—and singer Nick Jonas wants in. → Read More

Goodbye, Orange Creamsicle Vodka: Brands Like Absolut and Ketel One Want to Get In on the Wellness Movement

Vodka accounts for a third of the spirits industry in the U.S., but the category has been lagging behind American whiskey and tequila for a long time. → Read More

Diageo's Stake in Seedlip Proves Booze-Free Spirits Are Big Business

Three liquor behemoths have inked deals to buy up buzzy upstart brands in the last several weeks—but only two of the targets include alcohol. → Read More