John Kell, Fortune

John Kell


New York, NY, United States

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Past articles by John:

How A.I. is reshaping the way movies are made

There is a whirlwind of future applications that could influence script development, predict casting or how much money a movie will make, and even ascertain moviegoers’ film preferences. → Read More

How CEOs are managing tension in the face of recession

Leaders know that society is always in a period of change and that uncertainty will always exist. → Read More

How the airline industry is using A.I. to improve the entire experience of flying

The recent holiday meltdown experienced by Southwest Airlines highlights just how important it is for airlines to invest in and upgrade their technology. → Read More

A closer look at the A.I. apps taking over social media

A.I. image generators have proliferated across Silicon Valley and have gone viral across social media. → Read More

Beyond the basics: Making A.I. a game-changer

Most Fortune 500 companies have made significant investments in building the data foundation on cloud. However, realizing the full value of data requires a change in how data and A.I. are being used across the organization. → Read More

How liquor brands are shrugging off the family-run ethos to better diversify their workforces

Studies have frequently shown that ethnic and gender diversity on executive teams results in financial outperformance for the companies that are more inclusive. → Read More

To lure members back from at-home workouts after the pandemic, gyms have a lot of work to do

Despite all the woes, fitness operators are bullish about the future. → Read More

Lockdown gave me the time and space to reflect on my identity with these queer novels

Through this year, my pandemic-inspired book reading allowed me to more deeply question and understand an aspect of my identify I thought I had a firm grip on. → Read More

Fever-Tree, a maker of premium drinks mixers, boosted sales in 2020 thanks to 'pantry cocktails'

The company diverted its focus on bars and restaurants to grocery stores and bodegas. → Read More

The unforeseen consequences craft distillers faced because of COVID-19

In 2020, the business plan for craft distilleries was simple: survive. But with cautious optimism, the liquor industry’s upstarts have a new playbook for 2021 and beyond: thrive. → Read More

Big beer is coming for White Claw in hard seltzer boom

While the COVID-19 crisis will result in some challenges to distribution, hard seltzer is expected to be the fastest-growing alcoholic beverage over the next several years. → Read More

Whiskey makers are bending the rules for barrel-aging, signaling a new wave for bourbon

Producers in the U.S. and Europe are increasingly swapping how they age their whiskies in casks. → Read More

The liquor industry faces an uncertain future. But if it survived Prohibition, it can survive the coronavirus

Major challenges include a dire forecast that the majority of craft breweries nationwide anticipate layoffs. → Read More

The Coronavirus Economy: When you work in catering but all events have been canceled

Nearly all that work has screeched to a halt as events across New York have been postponed or canceled to help reduce the spread of the COVID-19 virus. → Read More

Prohibition turns 100: How brands like Bacardi, Jim Beam, and Budweiser survived

The inside story of how some of the most familiar spirits purveyors today—including Bacardi, AB InBev, and Miller—survived Prohibition by giving up liquor altogether. → Read More

L’Oréal’s New At-Home Device Makes Personalized Beauty Products, Signaling the Democratization of Cosmetics

Beauty is inherently all about personalization, but some newer brands started leaning in hard first. Now, legacy brands are finally catching up. → Read More

The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable

From the world’s first carbon-negative vodka to a distillery in Canada transforming unused milk sugar into vodka. → Read More

The Guinness U.S. Brewery Just Unveiled Its First National Beer

Guinness is announcing the first new beer produced at its Maryland brewery: "Over the Moon Milk Stout." → Read More

The Celebrity-Branded Liquor Market Is Over-Saturated

Matthew McConaughey debuted a Wild Turkey bourbon with Campari Group, while Nick Jonas’ tequila with menswear designer John Varvatos is produced and marketed by Stoli Group. → Read More

Craft Breweries Are Going Hyper-Local to Source Ingredients

A recent Nielsen survey found that “made with local ingredients” was more important to craft drinkers than the terms organic, low carb, gluten free, or low-calorie. → Read More