John Kell, Fortune

John Kell

Fortune

New York, NY, United States

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Recent:
  • Fortune
Past:
  • People
  • VentureBeat
  • Entrepreneur
  • Wall Street Journal

Recent articles by John:

Diageo's Stake in Seedlip Proves Booze-Free Spirits Are Big Business

Three liquor behemoths have inked deals to buy up buzzy upstart brands in the last several weeks—but only two of the targets include alcohol. → Read More

Has Mezcal Become Too Big for Its Own Good?

If mezcal is now the cooler cousin of tequila, does it potentially hurt the category if too many big players jump in and throw their muscle around? → Read More

Inside the ‘Ultimate High-Performance Luxury Lifestyle’ Experience at the New Equinox Hotel

It seesaws between over-the-top and undeniable enticement. → Read More

Inside the ‘Ultimate High-Performance Luxury Lifestyle’ Experience at the New Equinox Hotel

It seesaws between over-the-top and undeniable enticement. → Read More

Millennials and Wine: They Like It—But Not So Much Anymore

Preferences are shifting toward premium spirits and craft beer, cannabis is also a threat, and financially, they have less purchasing power. → Read More

Millennials and Wine: They Like It—But Not So Much Anymore

And that could be a major problem for the wine industry within the next decade. → Read More

Sangria Sales Are Surging Thanks to Prosecco, Rosé Sparkling Wines

Sales of prepackaged sangria, especially, are exploding. → Read More

How Millennials' Wine Preferences Are Different From Boomers

And that could be a major problem for the wine industry within the next decade. → Read More

Prepackaged Sangria Is Having a Moment This Summer

Prepackaged sangria sales are exploding, climbing 15% in 2018 from the prior year. → Read More

Gin Sales Are Booming and It Could Be Thanks to the Growing Plant Craze

Gin makers are experimenting with surprising flavors like basil, rhubarb, orange and cinnamon, bringing new drinkers into the fold. → Read More

Move Over Bourbon: Premium Rum Wants Its Time in the Spotlight

As Americans have helped liquor makers reach historic high sales, rum remains a laggard. → Read More

Why Liquor Makers Are Promoting Cocktails Over Shots

Jameson, Jägermeister, and Campari, which also sells SKYY vodka and Wild Turkey bourbon, are revamping their marketing strategy. → Read More

Sam Adams Maker Buys Dogfish Head: What It Means for the Future of Craft Beer

The deal comes at a time when craft brewers are facing tough growing pains. → Read More

Meet the Data-Obsessed Collector Tracking Whiskies Going for Millions on the Auction Block

Even amid the stress-inducing Brexit, Scotch whiskies are toasting massive valuation gains. → Read More

Meet the Data-Obsessed Collector Tracking Whiskies Going for Millions on the Auction Block

Even amid the stress-inducing Brexit, Scotch whiskies are toasting massive valuation gains. → Read More

Wölffer Estate's Summer in a Bottle Rosé: Meet the Owners

Wölffer Estate's Summer in a Bottle is riding the rosé boom. → Read More

Under Armour Is Dreaming About Helping You Sleep Better

But Under Armour’s obsession with tech goes beyond sleep. → Read More

Diageo to Pay Up to $1 Billion for George Clooney’s Tequila Company

Diageo to pay up to $1 billion for George Clooney's tequila Casamigos. → Read More

Liquor Makers Are Now Marketing Brands As "Experiences"

Liquor makers Diageo, Pernod Ricard now marketing brands as "experiences." → Read More

Why Nike May Start Selling Directly on Amazon

One analyst thinks Nike should sell wares on the e-commerce giant's website. → Read More