Rachel Strugatz
Business of Fashion
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Past articles by Rachel:
Why Everyone Is Obsessed With the ‘Bold Glamour’ Filter
The TikTok filter went viral this week, further distorting our perceptions of reality. → Read More
Makeup Artist Brands Are Beauty’s Best Bet
As frothy beauty valuations come back down to earth, a group of artist-led lines are being primed for acquisition. → Read More
Beauty Can’t Gloss Over Politics
How is an industry rooted in physical appearance supposed to weigh in on reproductive rights? → Read More
Can Farfetch Compete in Beauty?
The luxury fashion platform is coming at beauty from all sides — as a marketplace, a retailer and with its own brands, starting with Off-White. → Read More
The Next Beauty Destination? The Grocery Aisle
With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier. → Read More
Can Patrick Starrr Build the Next Fenty Beauty?
The influencer, known for his over-the-top makeup transformations, will debut his inclusivity-driven line, One/Size, which goes on sale at Sephora today. → Read More
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle. → Read More
WeWoreWhat’s Danielle Bernstein’s Latest Customer: Her Fellow Influencers
The content creator, who recently launched an e-commerce site to sell her swimwear and apparel lines, is launching a technology platform that will help influencers manage their businesses. → Read More
Can Influencers Sell Beauty Better Than Brands?
E-commerce first brands like Il Makiage, sick of customers buying beauty offline, are hoping influencers and a new technology platform can change shopping behaviour. While making content creators rich in the process. → Read More
What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?' → Read More
The Great Makeup Crash of 2019
Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup. → Read More
Does the World Need Another Influencer Beauty Brand? Tina Craig Thinks So.
Blogging about handbags might be what made Tina Craig a fixture of fashion’s early influencer set, but the BagSnob founder is about to take on the role of beauty entrepreneur with skincare brand UBeauty. → Read More
Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants. → Read More
Is Beauty Forever 21's Lifeline?
The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player. → Read More
Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner. → Read More
Is Clean Beauty Now a Dirty Word in Europe?
The European Union is cracking down on beauty brands’ claims that their products are 'free of' certain ingredients. That presents a challenge to clean beauty brands that base their image around the 'made without' ideology. → Read More
Can Too Faced Keep Paying Off For Estée Lauder?
The 21-year-old makeup brand — and Estée Lauder Companies' biggest acquisition to date — is expanding into skincare. Co-founder Jerrod Blandino talks exclusively about the launch. → Read More
Why Department Stores Are Supersizing Their Beauty Floors
Harrods, Bloomingdale's, Saks are among the retailers that have built out enormous beauty floors stuffed with exclusive products and services to keep shoppers inside their stores and away from the competition. → Read More
Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers. → Read More
Harry’s Made Shaving Cool. Can Its Founders Do the Same for Hawaiian Tropic and Banana Boat?
Following its $1.37 billion acquisition by Edgewell, Harry’s co-founders are taking their brand into the haircare space and taking on their biggest challenge to date: reviving the beauty giant’s troubled US business. → Read More