Randy Bowden
SteamFeed
Georgia, United States
Contact Randy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Randy:
How to Make A Lasting Impression With Content Marketing
Content marketing is a crucial part of a company’s success. It’s important to create and share content regularly in order to attract new customers to your business. Simply generating content isn’t enough, though. A lot goes into successful content marketing that really goes the distance when it comes to getting the right kind of attention from the people you most want to attract. The Perks of a Plan Start… → Read More
What Are You Doing To Protect Your Online Activities?
No matter if you are a PC user or mobile browser, privacy and security are among your top concerns. Recently, whistleblower Edward Snowden has changed the world’s view of their trust in our Internet firms’ ability to stick to their privacy policy. Snowden exposed the National Security Agency (NSA) for breaching the privacy of consumers. This goes beyond adjusting your privacy settings. The NSA has… → Read More
How To Tell A Story With Your Content
Story telling is a marketing strategy that has been around for decades in television commercials and advertisements on billboards, etc., but telling a story through content is new to many marketers. With many marketers now putting their focus on content marketing due to the rise of the Internet and the fact that the consumer holds the power with their ability to research a business or company before… → Read More
Building Your Advertising Plan
A marketing team must work together with the entire organization to help build their brand. To build their brand, many goals and key performance indicators (KPIs) must be met. Keeping an organization’s goals and KPIs in line with each other are critical to building a successful advertising campaign. Unfortunately, many organizations are working on their campaign without defining their goals and KPIs… → Read More
Are We In A State Of Information Overload?
Every day, Internet users are literally bombarded with data, making it impossible at times to complete work tasks or home tasks due to technological distraction. An article published last year by the Harvard Business Review further backs this overload of content problem with figures. According to Harvard Business Review, we produce more Internet data every second compared to the entire Internet’s… → Read More
Single-Author Corporate Blogs vs. Multi-Author Corporate Blogs
Single-Author Corporate Blogs vs. Multi-Author Corporate Blogs - which type is better for your business and your blog? Read the pros and cons of each. → Read More
Are We Doing Enough For Sustainability?
According to a recent study conducted by the United Nations Global Compact (UNGC) and Accenture Management Consulting where 1,000 global CEO’s were asked questions regarding their communities implementation of sustainability, more than 67% of these CEO’s feel like business is not doing enough in regards to addressing global sustainability issues. Sadly, only a small 15% of CEO’s believe that any… → Read More
How to Stay Relevant in the Content Revolution
Well, this is not a complete farewell to media. But due to the fact that many brands now have their own in-house media, thanks to the revolution of content, advertising agencies may now find themselves competing with content, as well as scrambling to not lose brand clients to in-house media. If advertising agencies haven’t done so already, now is the time to learn how to adapt and merge with content… → Read More
Build Your Brand And Increase Engagement By Thinking “Community”
When marketers solely focus on the delivery of content, they lose sight of the importance of connecting with people – their audience. You know the old saying, “you can talk the talk, but can you walk the talk.” That old saying sort of applies with building a brand community through engagement. If you have the best information in the world to share with your audience, that message may be portrayed… → Read More
Getting Your 2014 Marketing Budget Ready for Action
The Latest Changes And Trends In Corporate Sustainability
Do You Need To Document Your B2C Marketing Strategy For Content Marketing Success?
The Importance Of Social Sustainability And Your Business
What is Social Sustainability? Social sustainability is one of three pillars of sustainability. These three pillars of the sustainability model include Environmental Sustainability, Economic Sustainability and Social Sustainability. Out of these three pillars, Social Sustainability seems to receive less attention publicly. Social sustainability includes aspects such as livability, human rights, labor… → Read More
Make A Lasting Impression As An Eco-Friendly Brand
Let’s face it. The greenwashing of companies is diluting the messages of businesses that are very aware of the depth of issues facing the planet. Many mainstream brands slap on a label that states they recycle a small percentage of the packaging, then they exploit that in advertising. Yet, these same corporations are known for doing business as usual despite adding this somewhat meaningless label.… → Read More
The Evolving CMO
Chief Marketing Officers have seen many changes occur in the past two decades. From the early 90s to now, they have gone from strictly one-way advertising like the ads that you see on TV and the radio, to marginally interactive advertising like you see in the endlessly annoying (and increasingly ignored) banner ads that attempt to distract you from your browsing. Now we are in a new realm of marketing… → Read More
Design Focused On Simplicity - Flat And Thin
In the past several years, you may have noticed that the appearance of websites and apps have begun to appear simpler than they used to and this is because of the rapid shift from the previously popular 3D design to the latest trend of a more “flat and thin” design appearance. Not only do they have a simpler visible appearance, but they’re also easier for end-users to navigate. And both Apple and… → Read More
Improve Your Brand Recall Value With Social Media
Social media has been used for business for almost a decade now. The benefits however, have been questioned continuously. Many naive business people complain that they do not get any traffic or leads directly from social media and hence the effort is waste. Nothing can be farther from truth. The reality is that people do not take their buying decisions instantly. They take their time to research and… → Read More
Making the Big Data Small Again – Why and How?
Raw data doesn't mean anything. But when you interpret big data, that's when you can use it to make business decisions. → Read More
What Does Content Strategy Have To Do With It?
The number of social media sites and their 24/7 access makes it easy for businesses to post whatever happens to cross their manager’s mind. However, random musings may be fun for teenagers, but they won’t earn you a loyal readership. If you want social media marketing to work for your business, you need to have something interesting to say. That’s why you need a content strategy. What is a content… → Read More
Brand Integrity Is Integral
In this world, building a trustworthy and worthwhile brand can be like a minefield. Building the strongest brand possible for your business, or the re-branding of your existing one is no easy task. Every action that is taken has to have the big picture in mind, and be focused on your target audience. Today people are cynical due to many businesses operating without morals and ethics, this is why disclosure… → Read More