Maren Hogan
Business 2 Community
Omaha, NE, United States
Contact Maren
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Maren:
Why Data Matters When It Comes to Reducing Time to Hire
We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s…… → Read More
3 Facets of AI Explained
With artificial intelligence ruling the airwaves, there’s more than a little talk around what all the advancements could mean for professionals. This is especially true in an industry like recruiting, where processes have traditionally been very human-focused. AI offers answers to the numerous challenges recruiters and hiring managers encounter, meanwhile, providing job seekers and applicants… → Read More
The Very Real Dangers of AI and How HR Tech Vendors Can Fight Them
We work with a LOT of Artificial Intelligence Recruiting plays and one of the things you realize as you do is that HR and Talent Acquisition are not welcoming these tools with open arms. In fact, many of them are actively against using AI within the recruiting and hiring process until some of the fears they’ve articulated can be addressed. One fear that marketers often cite is the fear that AI… → Read More
How to Not Suck as a Speaker: 15 Ideas
When I was in eighth grade, I gave the commencement speech at our “graduation”. I practiced hard, wrote and rewrote, selected my outfit and gave a powerhouse speech. Everyone from the teachers to… → Read More
What Recruiting and Marketing Have in Common
I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sal… → Read More
B2B Product Marketing Offers: Capturing An Audience
Offers. Even in the world of B2B, they hold incredible power in the world of marketing and sales. While offers are nearly ubiquitous in all worlds, the types of offers that work well in B2B are going… → Read More
Telecommuting Tips for When WFH Become WTF
Jennifer was a rising star in her department. She was an eager and effective worker, going from intern to coordinator in a matter of just 18 months. With her new position came the opportunity to work… → Read More
5 Things HR Pros Can Learn About This Year’s New Tax Bill & Change Management
If anyone knows change management, it’s Human Resources. And things are about to change dramatically, due to our new tax code. It’s now law and some of the changes are going to affect companies a… → Read More
Benefits That Blow
We talk about benefits all the time, but sometimes we find ourselves offering employee benefits that cause more issues than they solve. It’s a crying shame too, because most of the time, in offerin… → Read More
Who's Line Is It Anyway? Should HR Answer the Culture Question Alone?
After writing in the HR space for 15 years and running a company for 8, I feel like I have a unique viewpoint on where HR and Culture intersect. In my company, barely 20 people, HR needs to function… → Read More
Humble, Honest and Hungry.The 3 Hs of Hiring
The 3 Hs of Hiring. While skills are important, if you don’t hire out of desperation, it’s easy to train for skill (in many cases). What is not so easy to train are these crucial things. I have h… → Read More
Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!
Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, d… → Read More
8 Marketing Tips For Aspiring B2B Marketers
Engage With Your Readers What does your audience want? Engagement, engagement, engagement. We’re seeing this more and more, especially in social media. In fact, 64% of marketers said that increasin… → Read More
The One Thing All Professionals Can Agree With
When the iPhone 6 was released, and reviews and feedback on the newest mobile device came pouring in. Generally, some system bug or software issue is to blame for negative feedback, but when Apple re… → Read More
How You Can Use Instagram for Recruiting
When people first started touting the use of Instagram for recruiting, I was skeptical to say the least. In B2B Marketing, it’s difficult to get budget and while pictures are a great way to get can… → Read More
15 Steps to the Right Remote Hire. Every Time.
Hiring remotely is not for the faint of heart. It requires planning, careful thought and loads of processes and tools that need to be vetted, demoed and managed. However, the benefits of opening up y… → Read More
50 Great Employee Benefits You Didn't Know You're Offering
Last week, I wrote about lame job recruitment and how marketing for those less than glamorous roles can seem impossible. There are many ways to attract the right person to your hard to fill jobs (hav… → Read More
10 Ways to Draw Interest In A Lame Job + 50 Benefits People Love
I present quite a lot on how to get people interested in jobs, more commonly known as employer branding. While I have a presentation on getting people interested in boring, dirty and generally gross… → Read More
Recruiters, Do Your Candidates Actually Trust You?
Recruiters are often stuck between a rock and a hard place. You have the job seekers who think your sole purpose is to provide them with a position whenever they’re looking, contrasted with the nee… → Read More
Someone Important Just Quit – Here’s What To Do, In This Order
I started my company a decade ago with my husband, a good friend, and my sister–who eventually quit. We’d grown from our scrappy team of four to an equally scrappy team of 14, but somewhere along… → Read More