Chad S. White
Ann Handley
Boston, MA, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Chad:
Eight Lessons Learned From Giving 100+ Webinars
Webinars can be challenging because there are so many ways—big and small—to mess them up. Here are 8 tips for better webinars. → Read More
Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges
B2B email deliverability is behaving more and more like deliverability for B2C brands. Here are the biggest challenges B2B companies face in delivering emails. → Read More
The Little-Known Preview Text Hack You May Want to Use in Every Email – Litmus Software, Inc.
This preview text hack uses zero-width non-joiners and non-breaking spaces to create white space after your desired preview text. → Read More
Why is email rendering so complex? – Litmus Software, Inc.
The marketer's ESP and the subscriber's OS, browser, email client, screen size, and whether they've enabled images all affect email rendering. → Read More
4 Signs Your Email Approval Process Is Hurting Performance – Litmus Software, Inc.
These four factors can tip the balance of an email approval process toward being too cumbersome or too lax, both which hurt the success of the program. → Read More
3 Embarrassing Subject Line Mistakes to Avoid – Litmus Software, Inc.
Subject lines are a hotbed of mistakes. Here are three embarrassing subject lines mistakes you can avoid with a solid QA process. → Read More
Email Attention Spans Increasing [Infographic] – Litmus Software, Inc.
Email attention spans increased by nearly 7% to 11.1 seconds between 2011 and 2016, according to Litmus' analysis of billions of emails. → Read More
Are you buying #AlternativeEmailFacts as truth?
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks five dubious and commonly accepted claims about email marketing best practices. → Read More
7 easy wins to add to your email marketing to-do list
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares seven ways to give your email marketing a boost. → Read More
The Biggest Email Marketing Trends in 2017 Will Be... – Litmus Software, Inc.
Interactivity tops the list of email marketing trends in 2017 that marketers are most excited about. We discuss that and five other trends to watch. → Read More
The 12 stages of email marketing’s evolution: Past and future
Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in 2017. → Read More
6 ways marketers try to manipulate subscribers and why we should stop
Don't underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they're misguided. → Read More
Millennials' Email Marketing Dislikes—Litmus Software, Inc.
When it comes to unsubscribes and reporting emails as spam, millennials' email marketing preferences are similar to older generations. → Read More
The hierarchy of subscriber needs: Key success & failure metrics
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands. → Read More
6 Shocking Myths About Subject Lines – Litmus Software, Inc.
Subject lines are the most written about—and misunderstood—email marketing element. Have you fallen for these six myths about subject lines? → Read More
Gmail finally supports responsive design: Answers to 4 burning questions
Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn't do in light of this dramatic change. → Read More
Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them
Email Marketing - In love and in email marketing, you have to learn to admit when a relationship isn't workingespecially when email subscribers you're attempting to woo are instead getting you blocked or ... → Read More
Why Measuring Subject Line Success by Opens Is All Wrong – Litmus Software, Inc.
We explain why this myth has persisted for so long and how marketers should actually measure the success of an email subject line. → Read More
5 email marketing sound bites (and the deeper meaning behind them)
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. → Read More
The growing appeal of responsive-aware email design
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. → Read More