Dale Buss
RetailWire.com
Rochester Hills, MI, United States
Contact Dale
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Past articles by Dale:
Has the inflation pricing playbook changed? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. Consumer packaged goods (CPG) companies aren’t just raising prices defensively to provide an offset against higher ingredient, labor and shipping costs. Their strategies for dealing with this historic new era of inflation includes working with retailers on more… → Read More
Stellantis Creates Jeep, Ram, Fiat Versions For Bono’s (RED) Charity
Stellantis moved into partnership today with Bono’s RED charity with the biggest asset that the transatlantic automaker owns: its Jeep, Ram and Fiat brand names. → Read More
Online Creates Trust In Car Dealers By Young Consumers, Study Says
The wholesale rush of the car-buying business online has jangled traditional auto dealers, forced them to re-think their business models and nudged many into exiting the business altogether. → Read More
Shinola Brings Its Detroit Design Flare To Lincoln Aviator Concept
Shinola has become the latest lifestyle brand to work with a major automaker to come up with a concept vehicle that reflects its own sensibilities in the skin of an iconic vehicle. → Read More
Jiffy Lube Plugs Into Electrification By Testing An EV-Service Package
The entire U.S. automotive infrastructure is accelerating its preparations for the EV era. → Read More
Mercedes-Benz USA Chief Works With Dealers To Introduce EV Future
Dimitris Psillakis and the Mercedes-Benz EQS have come to the United States at about the same time, and both developments promise to boost the brand and its dealers across the country. → Read More
RV Retailer Keeps Expanding, Bets Big On Continuing Boom In Sales
RV Retailer President and Chief Executive Officer Jon Ferrando is about as bullish as they come in assessing the prospects for U.S. recreational-vehicle sales over the next year or so. → Read More
Ford’s All-Electric F-150 Is Named Lightning; To Be Revealed May 19
Ford Motor said its crucial all-electric F-150 pickup model will be called F-150 Lightning and that it will be revealed May 19 at Ford World Headquarters in Dearborn, Mich., in a presentation that also will be livestreamed to millions. → Read More
Foo Fighters’ Grohl — And His Mom — Usher Ram Into Post-Covid Ad Era
Dave Grohl is an actual rock star. → Read More
Airstream Supply Co. Emerges As Key Part Of RV Brand’s Lifestyle Pitch
From Austin’s Journey travel guitars to Zargas aluminum cases, the Airstream brand is bringing a bunch of others along with it as the “silver-bullet” travel-trailer juggernaut keeps piling up sales, expanding its retail footprint and adding brand ambassadors. → Read More
Future Of Car Information Lies In Head-Up Display, Not Nav Screen
If you’re used to looking at the navigation screen in new vehicles for the latest information being produced by the digital networks in your car, get ready to move your head to the left a little bit: The future of data conveyance to consumers in automobiles is in head-up displays. → Read More
Facing Up To The Challenge Of The Boom In Senior Drivers
The coming tsunami of elderly drivers is a challenge that automakers, policy makers, insurance companies, healthcare advocates and everyone else has seen coming for decades. → Read More
Will big food brands turn to home-delivered meals to drive future growth? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters. Nestle’s purchase of Freshly, the U.S. leader in fully-cooked meal delivery, taps into the stay-at-home dynamics of the pandemic. But will the $950-million purchase last October prove to be the vanguard of a number of other deals to come, or merely be an outlier?… → Read More
To Put Springsteen In Super Bowl, Jeep Needed Big Cast Of Characters
It may have been Bruce Springsteen’s two-minute advertisement for Jeep that ran during Super Bowl LV on Sunday, but it required a large cast of other important characters to get “The Boss” to make the first significant commercial endorsement in his half-century of fame as a music maker and Americ... → Read More
Jeep Bets On Springsteen As Its Messenger In Appeal For Unity
The two-minute ode to national unity that ran during the second half of the Big Game in Tampa, “The Middle,” also created a potentially huge moment in the political debate that has deeply riven the American populace these days. → Read More
Barra Already Ranks As GM’s Most Important CEO in a Half-Century
Mary Barra already ranks as one of the most consequential chiefs in the history of the auto business. → Read More
Barra Plans Keynote For CES As Detroit Auto Show Keeps Slipping
It may have been a coincidence, but it’s telling nonetheless: General Motors CEO Mary Barra was set to deliver the keynote address at the Consumer Electronics Show in Las Vegas on Tuesday, a day after the U. S. granddaddy of traditional auto shows, the North American International Auto Show in De... → Read More
Ford Uses Real Goats To Promote Its GOAT In 1st Bronco Sport Campaign
GOAT was an acronym for “Goes Over Any Terrain” long before it stood for “Greatest Of All Time,” and Ford has found good reason to resurrect the original meaning in promoting its new Bronco Sport. → Read More
Lexus Goes All-In For Passion, Diversity With New IS Campaign
A big part of the U. S. upscale auto market is bifurcating these days between kid-toting millennial couples and consumers who, while sharing the general demographics of Generation Y, psychographically live on a different planet. → Read More
Lexus Makes Different Kind Of Driveway Appearance This December
Lexus essentially created the notion of making a big deal of promoting and selling cars in December, so leave it to today’s brain trust at Toyota’s luxury division to come up with another marketing innovation: putting the right touch on the Covid era. → Read More