Helen Hoddinott
Campaign
United Kingdom
Contact Helen
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Past articles by Helen:
Watch: what's next for AI and brands?
Artificial intelligence is the next frontier for marketers. As classic interfaces are being taken over by voice commands and chatbots, advertisers and brands are sprinting to get there first. Campaign talks to Teads Studio's Emi Gal and AKQA's Andy Hood about why AI can't be ignored. → Read More
Watch: Why Meantime Brewing opened Britain's smallest pub
The pop-up pub was the grand finale of the brand's six-month, country-touring, craft-making collaborative campaign, "Make Time For It". → Read More
Watch: behind Sonos' 'listening amnesty'
Sonos, the sound system brand, invited members of the public to surrender their old speakers in exchange for a Sonos Play:1, as part of its "You're Better Than This" campaign. → Read More
Watch: how an intense dance is raising awareness of domestic violence
An intense dance aims to capture the horror of domestic abuse in a new online campaign by Victim Support and National Centre for Domestic Violence. → Read More
Watch: Esquire aims to bring brands to life at 'The Esquire Townhouse'
The men's magazine teamed up with Dior to put on a four-day "luxury living experience". → Read More
Watch: House of Peroni brings 'Amare L'Italia' to London Cocktail Week
Peroni Nastro Azzurro has gathered renowned mixologists for House of Peroni, a pop-up taking place at London Cocktail Week to serve specially created cocktails inspired by their love of Italy. → Read More
Watch: Tube ads replaced with pictures of cats in 'citizen takeover'
A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London. → Read More
Watch: Tube ads replaced with pictures of cats in 'citizen takeover'
A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London. → Read More
Watch: Why designing for disability must be central to any digital plan
Websites are still overwhelmingly inaccessible to disabled people despite legal requirements. With new platforms constantly emerging, it's crucial that accessibility and inclusive design are championed from the outset of any digital plan, said panelists at a SapientNitro event. → Read More
Watch: What does good virtual reality look and feel like?
There are many virtual reality headsets out there, but the HTC Vive is widely considered to be the best. → Read More
Watch: 18 Feet & Rising holds competition to secure new talent
Eight shortlisted candidates spent a day at the agency working on a live brief, competing to secure one of three creative placements going at 18 Feet & Rising. → Read More
Brew with a view: craft beer maker Innis & Gunn unveils VR
Shaking up the way craft beer is marketed, independent Scottish brewer Innis & Gunn has released two VR experiences designed to transport customers to Scottish landscapes inspired by the flavour profiles of the brands' flagship brews. → Read More
Microsoft's HoloLens and augmented reality explained for marketers
Watch Campaign's technology editor Shona Ghosh and AKQA's Andy Hood try out Microsoft's HoloLens, an augmented reality headset. → Read More
Watch: Hendrick's gin bus offers a new kind of commute
The activation is the latest instalment in the brand's "Ministry of marginally superior transport" campaign. → Read More
Spice Girls' Wannabe turns 20: Secrets behind the 'Girl Power' brand
This week marks 20 years since the Spice Girls released their debut single, Wannabe. In the five years that followed, Posh, Baby, Scary, Sporty and Ginger transformed themselves from just another girl band into a world famous brand with a dedicated following. Campaign caught up with industry leaders to ask how and why girl power went global. → Read More
Watch: technology and art collide in Tate Modern's new extension
Campaign headed to Bankside for a sneak preview of Tate Modern's highly anticipated extension, the Switch House, to find out more about two major new interactive Bloomberg Connects installations developed by Labs, Framestore's digital production division. → Read More
Why brands can't afford to ignore 'Uber's children'
Brands now have the potential through technology to fulfil consumers' needs at every point throughout the customer experience. And a new wave of users is expecting brands to do just that. According to industry heads speaking at SYZYGY's Digital Innovation Day, marketers can't afford to respond with anything but brilliance. → Read More
Magners hopes to kickstart brand's fortunes with 'authentic' summer
Magners is paying tribute to "authentic" musicians in its new ad to support its multimillion pound relaunch of the brand. → Read More
Watch: Virgin Active launches connected spin class
"The pack" uses Virgin Active's new proprietary technology platform to aggregate individual bike data, convert it into team metrics and power a multi-sensory fitness class. → Read More
50 Cent stars in Hostelworld ad spoof of MTV Cribs
Campaign goes behind the scenes of Hostelworld's new ad starring rapper 50 Cent, launched today as part of the brand's "Meet the world" campaign. → Read More