Mike Allton
The Social Media Hat
St. Louis, MO, United States
Contact Mike
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mike:
Dispelling The Myth That B2B Influencers Need Large Audiences
The fact is, B2B influencers can find more success with smaller audiences. Learn why, and how, in this video and article. → Read More
B2B Influencer vs B2C Influencer Marketing
What's the difference between B2C & B2B Influencer Marketing? Explore the differences, and benefits, of the two, with examples. → Read More
The Challenges Facing B2B Influencer Marketing Today
B2B Influencer Marketing is different from B2C. Know what challenges lie ahead, as well as what solutions are available today. → Read More
10 Compelling B2B Influencer Marketing Statistics for 2023
B2B Brand executives who are considering this effective strategy will benefit from these influencer marketing statistics. → Read More
How To Manage Your Executive Profile on LinkedIn
Busy executives don't often have time for social media, yet LinkedIn can be an extremely valuable platform to leverage. Here's how. → Read More
What Is Executive Branding, and Why Is It Critical?
Executive branding is essential because it helps create a positive perception of yourself or your company among key stakeholders. Here's why. → Read More
How Do You Determine Virtual Event ROI
Learn how to achieve virtual event ROI, as well as how to recognize, track, and report on it, ensuring you hit all of your objectives. → Read More
How To Plan A Virtual Event Successfully
There are four key steps to plan a virtual event and they must be done in order, before anything else. Start here. → Read More
How to Pull Off a Virtual Trade Show
A complete guide to help make sure your Virtual Trade Show is a huge success for you and your attendees, by the Virtual Event Strategist. → Read More
Virtual Events As Powerful Customer Discovery Tools
Learn how virtual events can help define personas, throughout the entire lifecycle of the customer journey. → Read More
Steal This Virtual Event Plan For A Flawless Event
Don't leave your virtual event plan, and the success of your event, for the last minute. Start now! [FREE DOWNLOAD!] → Read More
Introducing The Virtual Event Strategist Podcast by Mike Allton
When you don't have time to sit through countless sales demos & sift through dated books, the Virtual Event Strategist Podcast is your salve. → Read More
Agorapulse Empowers Social Media Managers to #ProveSocialROI
In a game-changing announcement, social media management tool Agorapulse announced their social media ROI feature. → Read More
Best Marketing Agency Podcasts for Growing Agencies
A great way to grow & scale is to listen to marketing agency podcasts, and here are 16 to binge on and subscribe to. → Read More
How To Add Your Podcast To Your Facebook Page
Learn how to add a new Podcast tab to your Facebook Page that automatically publishes Facebook podcast posts. → Read More
Does Content Repurposing Really Work?
Why aren't more brands using content repurposing to expand to new channels and audiences? Does this tactic really pay off? → Read More
How Gini Dietrich Overcomes Content Marketing Challenges
A #CoolContentCreators Interview with author and agency owner, Gini Dietrich. → Read More
How To Learn Blogging Quickly and Easily
These are the six most important questions to get answered so you can learn blogging the fastest and easiest way. → Read More
5 Dizzying Changes To Twitter Already In 2021
Reading Time: 4 minutes If you want a synopsis of what's been changing at Twitter and what's yet to come this year, this post is for you. → Read More
Best Black Friday & Cyber Monday Deals for Marketers
These deals will score you tools, training and services to take your marketing skills to the next level. → Read More