Susan Young
PR Daily
San Antonio, TX, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Susan:
11 tips on social media and health care marketing
Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well. Sometimes we overlook the fundamentals of daily tasks. Savvy PR and marketing leaders are learning how their work connects to business outcomes. Still, sharing content and common online courtesy are essential, … → Read More
10 takeaways from PRSA’s 2018 conference
PR industry leaders recently met in Austin to talk about new challenges and where PR is headed in the coming year. Here are some of the biggest lessons from the meeting. → Read More
How and why PR pros should set up an editorial calendar
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates. → Read More
A template for your next health care infographic
Visuals are all the buzz these days. Here’s a template that can help marketers create a graphic that’s informative, eye-catching—and not so overwhelming. → Read More
Infographic: Communicators can help with ‘return on prevention’
PR and marketing pros hear plenty about return on investment. Health care professionals must promote ROP to encourage wellness programs that can save lives. → Read More
How to navigate 5 areas of patient communication
Health care communicators must be compliant in more than just HIPAA laws. → Read More
7 ways communicators can ride out a ‘bomb’ snowstorm
Are you spinning your wheels due to bad weather conditions? Since it can be hard for the modern communicator to take a pause, here are some ways to keep chasing your PR goals. → Read More
3 steps to improve online health care marketing
Specific searches and shareable content can boost your hospital’s PR efforts. This infographic sheds light on consumer research and the importance of being specific in your marketing. → Read More
Why exceptional health content matters more than ever
The web is where engagement begins. The result is a burgeoning demand for relevant content creation and distribution. → Read More
A health care branding checkup
You may know the symptoms of lousy branding, but what about the diagnosis and treatment? An assessment could be just what the doctor ordered. → Read More
Not all health videos have to be scientifically complex
A simple Mayo Clinic clip about how adult coloring can ease stress can be as well received as segments on severe illnesses and surgical breakthroughs. There’s the ‘ease factor,’ too. → Read More
Can virtual reality help your medical practitioners?
Depending on what ails their patients, the answer might well be, ‘yes!’ This infographic offers insights into how this rapidly emerging technology is being used in various treatments. → Read More
How millennial doctors communicate with patients
New research finds younger physicians have a ‘significant distrust of pharma’ and engage differently with patients from the way their seasoned colleagues do. → Read More
How patients—and communicators—can avoid digital eye strain
The average person spends 10 hours a day sitting, which can strain eyes, bodies and minds. ‘Desk jockeys’ in particular should take precautions to stave off computer vision syndrome. → Read More
11 tips on social media and health care marketing
Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well. → Read More
Irish Cancer Society defends its ‘I Want to Get Cancer” campaign
Communicators call the ‘deeply provocative’ campaign a necessary tool to garner attention. The public is slamming the PR initiative, calling it ‘idiotic’ and crude. Does it go too far? → Read More
Hectic PR and damage control as EpiPen, insurers and Trump make news
Hours after the PEOTUS lambasted pharma, one CEO countered the criticism on Twitter. Meanwhile, CVS and Cigna have taken action they contend will ease costly burdens for consumers. → Read More
How health care pros and patients use Reddit
From Pokemon to Superbugs and caregivers, the message board and its community-curated news streams are helping hospitals build their online presence. → Read More
Musings and social media tips from 7 health care communicators
What are your peers planning for the coming months? Techniques, tools and tactics abound as the industry continues to evolve. → Read More
Communication lessons from a millennial with cystic fibrosis
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook. → Read More