Geoff Weiss, Business Insider

Geoff Weiss

Business Insider

New York, NY, United States

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Past articles by Geoff:

100 Thieves sought a crypto brand to replace Cash App as its top sponsor, but it fell through and contributed to layoffs, according to former staffers

100 Thieves and Block Inc.'s Cash App have ended their sponsorship agreement, leaving the esports brand's compound without a title sponsor. → Read More

Patreon's valuation dropped 70% in the past year and its pricey deals with top TikTokers fell spectacularly flat, internal documents show

Patreon was last publicly valued at $4 billion in April 2021. A 70% decline would mean that it is valued at less than $1.5 billion today. → Read More

Kim Kardashian's $1.26 million SEC settlement has big implications for influencers. Here are 6 key takeaways creators and marketers should know.

After Kim Kardashian's $1.26 million SEC settlement over a crypto ad, experts shared steps influencers should take to ensure compliance. → Read More

Read Twitch's full email to staff about its creator pay changes, which sparked questions internally and blowback in the streaming community

At an all-hands, Twitch's president was asked what "positive" responses he was referring to in his email given widespread pushback on the pay changes. → Read More

Twitch's SVP of global creators resigned on the same day that the company announced divisive pay changes

Constance Knight joined Twitch in July 2021 from Instagram, where she formerly served as global head of content curation for short-form video. → Read More

Patreon was in talks to onboard MrBeast in a deal that could have been worth millions but never came to pass

Patreon was in talks with MrBeast to onboard the popular YouTuber in a deal worth millions, per two former employees, but it never materialized. → Read More

Leaked documents show Patreon's deals with top TikTokers fell far short of expectations, as it cuts down its creator partnerships team

Leaked documents suggest that Patreon's efforts to onboard buzzy TikTokers like Larray and Lil Huddy turned out to be a costly miscalculation. → Read More

How Twitch and OnlyFans star Amouranth built her new talent agency and what she plans for the future

Social-media star Kaitlyn Siragusa, known as Amouranth online, shared inside details about her new OnlyFans talent management firm. → Read More

3 key takeaways from FaZe Clan's volatile first week as a public company, which could have big implications for creator economy startups

FaZe Clan stock made a bumpy debut. Insiders said it could be a harbinger of what's to come for other creator companies looking to go public. → Read More

100 Thieves insiders describe how its layoffs unfolded, what led to them, and the mixed emotions they're feeling

100 Thieves let go of members of its content team on Wednesday, telling staffers its esports, talent, and marketing divisions were underperforming. → Read More

Top TikTok agents and managers describe what they look for in new talent, including 'transferable' skills that can land work off-platform like voiceovers

We asked TikTok agents and managers what they look for when courting new talent. Most said they want creators who can move beyond short video. → Read More

21 people at YouTube that creators, marketers, and others in the influencer industry should know

From the company's head of gaming to its head of fashion, here are 21 names to know at YouTube if you're a creator, manager, or influencer marketer. → Read More

Inside Snapchat's talent partnerships team, which has grown as creators become a focus for the platform

Snapchat has grown its talent partnerships team from four to about 15 in two years, as its short-form video feature Spotlight has become popular. → Read More

Layoffs are hitting the creator economy. Here are 8 startups that have cut staff since May.

As the creator economy braces for a possible recession, Insider is tracking which companies are laying off staffers, from Cameo to Jellysmack. → Read More

MrBeast's charity is run by a former real-estate mogul who shuns the spotlight. Here's how he landed a job running Beast Philanthropy.

Darren Margolias runs YouTuber MrBeast's charity, which distributes food in North Carolina and is expanding its efforts around the globe. → Read More

Digital studio Portal A has hired early YouTube partner manager Aditi Rajvanshi as its director of strategy

Longstanding digital studio Portal A, best known for YouTube Rewind, has hired a new exec to better ingrain data into the creative process. → Read More

MrBeast's hometown mayor says he has monthly calls with the YouTuber and loves his economic impact on the city

Politicians in Greenville, where MrBeast came of age and headquarters his business and charity work, are quick to lay claim to the famous YouTuber. → Read More

Creator+ wants to turn TikTokers into movie stars and its mobile app touts an array of features to capture Gen Z's attention

As Creator+ readies the release of its debut feature next week starring TikToker Griffin Johnson, the company gave Insider a peak at its native app. → Read More

How a 23-year-old built a lucrative side hustle as a LinkedIn influencer and how much she earns

By day, Stephanie Nuesi is a financial analyst at Google. During her off hours, she's harnessing LinkedIn to make money. → Read More

Wheelhouse has tapped former Sway LA manager Michael Senzer to oversee its TikTok-focused digital talent unit

Wheelhouse entered the digital talent fray in April. It has now hired former Sway LA manager Michael Senzer to oversee the unit, Additive Creative. → Read More