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100 Thieves and Block Inc.'s Cash App have ended their sponsorship agreement, leaving the esports brand's compound without a title sponsor. → Read More
Patreon was last publicly valued at $4 billion in April 2021. A 70% decline would mean that it is valued at less than $1.5 billion today. → Read More
After Kim Kardashian's $1.26 million SEC settlement over a crypto ad, experts shared steps influencers should take to ensure compliance. → Read More
At an all-hands, Twitch's president was asked what "positive" responses he was referring to in his email given widespread pushback on the pay changes. → Read More
Constance Knight joined Twitch in July 2021 from Instagram, where she formerly served as global head of content curation for short-form video. → Read More
Patreon was in talks with MrBeast to onboard the popular YouTuber in a deal worth millions, per two former employees, but it never materialized. → Read More
Leaked documents suggest that Patreon's efforts to onboard buzzy TikTokers like Larray and Lil Huddy turned out to be a costly miscalculation. → Read More
Social-media star Kaitlyn Siragusa, known as Amouranth online, shared inside details about her new OnlyFans talent management firm. → Read More
FaZe Clan stock made a bumpy debut. Insiders said it could be a harbinger of what's to come for other creator companies looking to go public. → Read More
100 Thieves let go of members of its content team on Wednesday, telling staffers its esports, talent, and marketing divisions were underperforming. → Read More
We asked TikTok agents and managers what they look for when courting new talent. Most said they want creators who can move beyond short video. → Read More
From the company's head of gaming to its head of fashion, here are 21 names to know at YouTube if you're a creator, manager, or influencer marketer. → Read More
Snapchat has grown its talent partnerships team from four to about 15 in two years, as its short-form video feature Spotlight has become popular. → Read More
As the creator economy braces for a possible recession, Insider is tracking which companies are laying off staffers, from Cameo to Jellysmack. → Read More
Darren Margolias runs YouTuber MrBeast's charity, which distributes food in North Carolina and is expanding its efforts around the globe. → Read More
Longstanding digital studio Portal A, best known for YouTube Rewind, has hired a new exec to better ingrain data into the creative process. → Read More
Politicians in Greenville, where MrBeast came of age and headquarters his business and charity work, are quick to lay claim to the famous YouTuber. → Read More
As Creator+ readies the release of its debut feature next week starring TikToker Griffin Johnson, the company gave Insider a peak at its native app. → Read More
By day, Stephanie Nuesi is a financial analyst at Google. During her off hours, she's harnessing LinkedIn to make money. → Read More
Wheelhouse entered the digital talent fray in April. It has now hired former Sway LA manager Michael Senzer to oversee the unit, Additive Creative. → Read More