Jonathan Crowl
Skyword
Saint Paul, MN, United States
Contact Jonathan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jonathan:
How to Stretch a Super Bowl Marketing Strategy Into a Season-Long Campaign
A successful Super Bowl marketing strategy doesn't have to concentrate all of its resources on one ad. Here's how some brands are thinking beyond game day. → Read More
One-to-One for Everyone: How Brands Do Content Marketing Personalization at Scale
Better content marketing personalization at a large scale requires collaborating with your audience to transform insight into action. → Read More
Here's What Facebook Portal Means for Marketers
Facebook's entering the voice assistant arena with its new Facebook Portal device. Here's what marketers can expect. → Read More
Fake Twitter Accounts Are Getting the Axe—Here's Why That's Good News for Marketers
As Twitter deletes millions of fake accounts, marketers should embrace the chance to get a more transparent view of their own followings. → Read More
From C to B: How Instagram Stories Offer Value to B2B Brands
Recent upgrades and continued user growth are making Instagram Stories a more attractive channel for B2B brands. → Read More
Could Blockchain Make Influencer Marketing More Transparent?
Influencer marketing is prone to fraud and its ROI is notoriously hard to assess. Some posit blockchain could fix it—but is it really a viable solution? → Read More
The Consumer Psychology Trick Behind Repetition in Brand Storytelling
The frequency illusion is a cornerstone of consumer psychology, but it manifests differently in brand storytelling than in traditional approaches. → Read More
Buying MarTech on a Budget in 2018: How Brands Navigate a Spending Crunch
Martech budgets continue to grow, but it's not fast enough to satisfy marketers who are forced to prioritize their spending on powerful new technologies. → Read More
In the Future of Social Media, Will Every Platform Look the Same?
The future of social media seems destined to be every platform borrowing and stealing from its competitors until every experience is more or less the same. → Read More
Is VR Marketing Ever Going to Become a Thing?
VR marketing doesn't have to be big, immersive experiences. It can also include small, strategic brand placements and other modest marketing moves. → Read More
5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
The quality vs. quantity debate among B2B tech marketers can be solved by examining the content distribution strategies in place. → Read More
How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation
Email marketing is a high-value campaign, but its success requires multiple approaches to personalization and a strong automation solution. → Read More
Use a Little Case Study Psychology to Improve Your Marketing Strategy
By using case study psychology to build better sales materials, brands can speak directly to the problems their customers routinely face. → Read More
Yes, Some Social Media Platforms Are Better for Your Brand than Others
Brands have no shortage of social media platforms to choose from, but some companies are finding that less is more. → Read More
When to Use Promoted Tweets in Your Twitter Marketing Strategy
Promoted Tweets only work if you weave them into your Twitter marketing strategy with creativity and finesse. These brands show you how it's done. → Read More
When to Use Promoted Tweets in Your Twitter Marketing Strategy
Promoted Tweets only work if you weave them into your Twitter marketing strategy with creativity and finesse. These brands show you how it's done. → Read More
Olympics Are Losing Millennial Audience
The Olympic Games has struggled to draw in a large millennial TV crowd, suggesting it may have no change its strategy in the future. → Read More
How's That Polluted Water Working Out In Rio?
As the Olympic Games wear on, Rio's polluted waters remain embroiled in controversy, and are possibly affecting the outcome of certain events. → Read More
Diving At Finish Line Isn't Just Legal, It's Smart
Allyson Felix's loss hit American fans hard, but they shouldn't blame Bahamas star Shaunae Miller for her finish-line dive. → Read More
How Does 41-Year-Old Woman Qualify For Olympic Gymnastics?
A detailed look at how 41-year-old gymnast Oksana Chusovitina keeps competing in a sport dominated by teenagers. → Read More