Bryan Gaynor
PPC Hero
Spokane, WA, United States
Contact Bryan
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Past articles by Bryan:
4 Tips to Make Your DV360 Campaigns Heroic
Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns. → Read More
Connected TV: 3 reasons you should be using it
Connected TV targeting is evolving quickly. Is it time to maximize your TV dollars by utilizing better targeting and greater measurement? → Read More
Perfect Targeting & Personal Messaging: The Dynamic Duo
How do you create messaging that speaks to every type of customer you want to reach? Tips on how to create a scalable audience messaging program. → Read More
Amazon DSP - Taking over the Programmatic World
To the B2C advertiser, advertising on Amazon seems like a no-brainer. Will it's Demand Side Platform be the Programmatic solution brands have been seeking? → Read More
Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. → Read More
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success! → Read More
What is 3rd Party Data and How Do You Use it?
Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. → Read More
The 5 Pillars of Programmatic Strategy
Explore how to develop an effective programmatic strategy by embracing 5 core pillars that inform and direct strategy and optimizations. → Read More
What is GDPR and How Will it Impact Online Advertising
Explore what General Data Protection Regulation (GDPR) is and how it may impact online advertising. → Read More
Programmatic is Good for Your PPC Strategy. Here's Why!
Explore the benefits of programmatic advertising and how it can make a positive impact on your PPC strategy. → Read More
5 Tips to Take Your Programmatic Advertising to the Next Level
Explore 5 tips that will help take programmatic advertising to the next level and start improving the efficiency of your campaigns. → Read More
Programmatic Advertising For Agencies: In-House Or Outsourced
Explore programmatic advertising and how it can improve the performance of your paid search campaigns. → Read More
Is the File Size of Your Display Ads Killing Your Performance?
Get insights from an analysis on how the file size of display ads impacts campaign performance across devices and connection types. → Read More
Why Digital Marketing Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign. → Read More
Why Digital Marketing Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign. → Read More
Why Every PPC Specialist Should Experience Client Facing Roles
Explore why every PPC specialist should experience client facing roles and go from being a good PPC manager to a great one! → Read More
Programmatic is Good for Your PPC Strategy. Here's Why!
Explore the benefits of programmatic advertising and how it can make a positive impact on your PPC strategy. → Read More
Let Manual Bidding Go and Embrace Automated Bidding
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding. Read more! → Read More
Is the File Size of Your Display Ads Killing Your Performance?
Get insights from an analysis on how the file size of display ads impacts campaign performance across all devices and connection types. → Read More
How To Choose A Programmatic Vendor
Read this 6 section checklist to evaluate a potential programmatic advertising vendor. → Read More