Liesha Petrovich
Melissa Stewart
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Past articles by Liesha:
Strategically Branding Our Expertise (and Future!) by @lieshapetrovich
by Liesha Petrovich | Featured Contributor We can’t open Instagram without stumbling across someone calling themselves a guru. We see dozens of paid → Read More
Passion and Profits: Consciously Creating a Blog by @lieshapetrovich
“Do what you love, the money will follow” That sounds amazing in theory, but how do we actually make that work? Marsha Sinetar discusses her book by the → Read More
Stressed and Sick? Embracing a New Way to Work by @lieshapetrovich
by Liesha Petrovich | Featured Contributor I remember the date my body started shutting down. I was supposed to work and volunteer for the 4th or 5th → Read More
Stop Waiting and Start Your Business Right this Minute by @lieshapetrovich
Empowerment is everywhere. It’s an energy that is palpable in all corners of women's lives - especially business. Female entrepreneurs are driven, → Read More
Putting Customers First on Our Hardest Days
I’ve had some really bad days. That’s to be expected since I’ve run a business for over twenty years. We’ve had lost shipments, emergency surgeries, and ice storms that have knocked out power for days. I once had to finish a major sales event after learning about the heartwrenching suicide of our most loyal clients minutes earlier. Yet, my story isn’t unique. We all have to deal with major life… → Read More
Leadership Qualities that Promote Customer-Centric Success
There are a thousand different ways to lead a company. Some leaders thrive in chaos, while others prefer to micromanage. There are leaders that seek out the spotlight and some try to keep a low profile. Whatever leadership style is adopted, all leaders must focus on customers needs, wants and desires. There is an art to developing a business that’s both customer-centric and profitable. We can’t… → Read More
Simple Ways to Nudge Our Niche Into Action
It’s really noisy out there. In the 1970’s, we were exposed to an estimated 500 ads a day. Now, experts say we see up to 5,000 ads today. How is anyone supposed to see our carefully crafted content when everyone is trying to get their attention at the same time? Any marketer worth her salt will tell us to focus on our niche. Digital experts will nudge us to spend our meager advertising budgets… → Read More
Simple Ways to Nudge Our Niche Into Action
It’s really noisy out there. In the 1970’s, we were exposed to an estimated 500 ads a day. Now, experts say we see up to 5,000 ads today. How is anyone supposed to see our carefully crafted content when everyone is trying to get their attention at the same time? Any marketer worth her salt will tell us to focus on our niche. Digital experts will nudge us to spend our meager advertising budgets… → Read More
The Power of Old Fashioned Business Relationships
This is what our society looks like. Photo courtesy of Unsplash We’re all “connected” on Facebook, Instagram, and Twitter. We follow along with our friends and family’s latest antics and know their favorite meals, vacation spots, and what they watch on Netflix. We’ve convinced ourselves that following someone on Instagram means we have an actual relationship with them. In the shift away from… → Read More
Building a Better “About Us” Page
Did you know a recent study showed that 52% of users said the first thing they check out on a new site is the About Us page? This makes perfect sense in the wacky world of eCommerce because we don’t get a chance to meet our customers face to face. They don’t want to give us money because they don’t know us yet. It’s one of our first opportunities to make a connection with our customers. Courtesy… → Read More
Building a Better “About Us” Page
Did you know a recent study showed that 52% of users said the first thing they check out on a new site is the About Us page? This makes perfect sense in the wacky world of eCommerce because we don’t get a chance to meet our customers face to face. They don’t want to give us money because they don’t know us yet. It’s one of our first opportunities to make a connection with our customers. Courtesy… → Read More
Why AI Will Soon Be Your New Small Business Partner
In 2015, LeadGenius cofounder Anand Kulkarni said: > In just 10 years most salespeople’s’ jobs will be replaced by artificial intelligence. > Salespeople are not going away. It’s the way that salespeople do sales today that will vanish. This key distinction being, it will not be sales as usual, only captained by robots. The world is changing drastically. Think of the jobs that AI or other… → Read More
Is Your Outdated Website Killing Your Sales?
People are superficial. In fact, a human’s attention span is actually shorter than a goldfish. I wish I were making that up but I’m not. Apply these facts to your website and you only have seven seconds to grab your potential customer’s attention before they click away. We’d have a few extra seconds to WOW a goldfish before they swam away… Photo courtesy of Canva There are lots of reasons people… → Read More
The Art of Small Business Marketing Choices
Small businesses are the lifeblood of our economy. They are the heart of our small towns and the dream job for many aspiring entrepreneurs. They are also incredibly challenging to manage. Corporation… → Read More
Blah Sales? Up Your eCommerce Game with 3 Surprising Stats
It’s not easy to win the eCommerce game. Who can keep up with the ever-changing online environment? Each algorithm update probably means you’ll lose sales. Then marketers come out of the woodwork… → Read More
Gently Guide Blog Readers into Your Sales Funnels
Some may believe the word gentle has no place in the crazy world of sales. Yet, it’s always been my belief that gentle selling is much more powerful than we understand. We live in the age of 5000-word sales pages and clickbait headlines like this: Free Trial: NPS® Software Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand… → Read More
Flipping Facebook Followers Into Engaged Blog Readers
Are Facebook followers really worth anything? With a belief that followers will eventually become leads who evolve into customers, the investment into building a strong social media following makes s… → Read More
3 Tools to End Business Blog Blues
Do you love to read blog posts about a business’s new feature? How about their newest product? Are you excited to read a testimonial or user story? You may be interested in these things but do you really love reading about them? Are you eager to share these posts with your friends? The whole purpose of a business blog is to connect with new and existing customers. Yet, if your customers aren’t… → Read More
Free SEO Tools to Help Answer the Right Questions
Content marketing only works when customers actually read your content. It’s really that simple when we get down to the basics. We can discuss target markets, demographics and social media engageme… → Read More
Lost Your Creative Spark? Tricks to Uncover Your Best Ideas
It’s sitting at the edge of your frantic brain – the elusive idea you desperately need. It’s the engagingly delightful tagline for your next social media campaign. It’s the wi… → Read More