Mark Miller
Business 2 Community
United States
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Past articles by Mark:
How to Nail a Marketing Job Interview by Asking Strategic Questions
A good marketing job interview is always a two-way street. Your interviewer should be driving the discussion with pointed interview questions, but in most cases, candidates are expected to carry on t… → Read More
What to Do When a Marketing Recruiter Asks for Your Professional References
If you’re trying to move your career forward and win a great new marketing job, at some point you’ll probably need to be able to provide professional references to verify your qualifications for… → Read More
Your Marketing Team is Judged On Performance; Shouldn’t Your Marketing Recruiter Be, Too?
When evaluating your marketing team and leaders, you look toward hard data and evidence of their contribution to the bottom line to determine their success. Shouldn’t the people responsible for fin… → Read More
What to Do When You’ve Found Your Dream Marketing Job…500 Miles Away
It finally happened; you’ve been working with a marketing headhunter and were offered the ideal marketing job. It’s an ideal fit for your skills experience, the pay is good, and it’s with a gre… → Read More
Boutique vs Big Name: Tips for Choosing the Right Marketing Executive Search Partner
Get a better result, faster, with the leading boutique marketing executive recruiter. Industry wide, executive search firms have a failure rate of around 9% for their placements. That’s an enormous… → Read More
How the Year-End ‘Bonus Season’ Could Disrupt Your Marketing Executive Search
Hire an outstanding marketing executive at any time of the year. As the year draws to a close, business leaders and hiring managers need to be acutely aware of how ‘bonus season’ can affect a mar… → Read More
How Marketers Should Respond When a Recruiter Asks about Their Salary History
“So what are you currently making?” This is one of the most common, and often one of the most dreaded, questions any professional candidate is likely to hear early on in a job search or if theyâ… → Read More
4 Internal Communication Trends to Take Advantage of Right Now
Technology continues to change almost every aspect of the business world, including companies’ internal communication systems and processes. With so many obligations and responsibilities, it’s im… → Read More
4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities
In 2017, eCommerce sales are expected to grow to a staggering $2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you… → Read More
3 Resources to Help You Calculate Competitive Compensation for Your Next Marketing Executive
In our 20+ years matching top marketing professionals with open job opportunities, we’ve found that most of them aren’t motivated primarily by money–other factors like growth potential, respons… → Read More
4 Career-Hobbling Social Mistakes Marketers Make on Social Media
Got great credentials? Apply to a great new marketing job today! Like it or not, the fine line between your personal and work lives is getting thinner and thinner, thanks in large part to the growing… → Read More
The Best Way to Respond if You’re Given a Counteroffer in Marketing
Imagine this scenario that as a marketing talent agency we see happens with some frequency among marketing professionals who are poised to make a big career move. After a lengthy recruitment and inte… → Read More
Simple Tips to Determine a Fair Salary for Your Next Marketing Executive
The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s market… → Read More
The Fastest Growing in Demand Skills Marketers Need to Have in 2017 and Beyond
Whether you’re a marketing contractor, freelancer, or a professional looking to step into the marketing world, there are many ways to strengthen your position as a top marketing candidate. One of t… → Read More
Why Your Digital Transformation Has Stalled Out (And What to Do About It)
Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives,… → Read More
6 Creative Ways to Use an Interim Marketing Executive to Improve Your Marketing Productivity
Hockeystick your growth with in interim marketing executive! When it comes to marketing challenges and business growth problems, adding better talent and new expertise to update and optimize your str… → Read More
4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers
Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created… → Read More
7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017
As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new … → Read More
The Rise of the Chief Product Officer, and What Your Business Needs to Do About It
A new position has been joining the C-Suite across the country in record numbers recently: the Chief Product Officer. Your business’s choice of whether to follow suit could have a dramatic impact o… → Read More
10 Ways to Use Social Media to Enhance Your Qualifications as the Top Marketing Candidate
Unless you’ve been hiding out under a rock, you know social media (and social media staffing) is an incredibly powerful tool for brands wanting to build a strong digital presence. This is also true… → Read More