John Miller
Michael Brenner
Philadelphia, PA, United States
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Past articles by John:
Courageous Marketing: An Antidote to Uncertain Times
You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty. To → Read More
Marketing for humans means ditching some of the tech — yes, really
"Technology is the enabler, not the goal" in reaching customers, writes Scribewise founder John Miller. The marketing firm's April 13 event will explore this idea further. Here are the details. → Read More
Marketing for Humans: A Radical Concept
Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially → Read More
All of your employees are brand ambassadors. Yup, even the unhappy ones
Companies must know who and what they are, and your team should, too, writes Scribewise founder John Miller. → Read More
Battling Back Against Marketing Malpractice
This post was originally published on this site Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have … → Read More
How Curiosity Makes Brand Storytelling Come to Life
This post was originally published on this site When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly. But this … → Read More
Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
The idea of creating a brand that customers love is a fairy tale. Here's how marketers can get to work growing a profitable brand in the real world. → Read More
The Uncomfortable Similarity Between the Diet Industry and Marketing
You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick. … → Read More
Building a Story-Driven Sales Deck That Wins More Business
How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be … → Read More
A Storytelling Approach to Internal Communications
At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make … → Read More
5 Tech Companies that Mastered the Art of Content Marketing
[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t … → Read More
5 ways to up your content marketing game
Scribewise offered live marketing consultations during Philly Tech Week 2017 presented by Comcast. Here's what the firm told its audience. → Read More
5 Philly tech companies that mastered the art of content marketing
Stories, it's how you connect. Here's how a handful of local companies are turning content into brand capital. → Read More
5 Content Marketing Pain Points (and How to Fix Them)
Do you know when the best content marketing campaigns end? Never. In fact, they’re not even campaigns. They’re continuing efforts that inform and engage an audience. Great, audience-focused conte… → Read More
Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment
Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting … → Read More
Is Print a Good Option for Your Content Marketing Strategy?
Here’s a crazy, old school idea: Should you consider creating a print publication as part of your content marketing strategy? While it might seem like just about the most backward thing you can do,… → Read More
Does Your B2B Brand Need Fast Twitch Content?
One thing we know – the audience craves content. People devour content these days, and they’ll look just about anywhere to find the right information. In a world with everyone racing through thei… → Read More
Content Marketing: Audience Before Strategy
How do you develop your content strategy? Do you begin by considering tactics? We need video! We need an infographic! It can be exciting to think about those tactics and cool they could be, but it’… → Read More
5 Common Content Marketing Obstacles
If you’re here reading this, you probably agree that content marketing is the smartest way to grow your organization, or you’re at least considering diving into the content marketing game. Howeve… → Read More
How To Make B2B Content Fun
You know, I’ve been reading the content your B2B firm is putting out there and, frankly, I’m bored. Really, really bored. Why is that? Why are you so intent on playing it so straight? Why do you… → Read More