Sara Spary
AdWeek
United Kingdom
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Past articles by Sara:
With British Humor, This eBay Ad Champions Savvy Shoppers
E-Commerce giant eBay released a new TV ad campaign titled “More ways to win,” featuring a loveable British “rogue” and celebrates shoppers who love a bargain. → Read More
A Swiss Ice Hockey Team Melted Its Ice Rink and Bottled It for Fans
The Covid-19 pandemic turned life as we knew it upside-down, throwing unprecedented challenges in the way of at each and every industry—not least the sports industry, which has spent much of the past year on pause around the world, and often without a crowd. → Read More
Aldi Releases Its Own Clothing Line, Poking Some Fun at Apparel Brands Along the Way
LONDON—European budget supermarket Aldi has a penchant for poking fun at big brands, along with taking (very close) inspiration from the packaging and product design of more expensive rivals. → Read More
Modelo Creates Branded Crop Circle to Promote Its Newest Beer
Mexican beer brand Modelo launched its newest product with a gigantic crop formation that cleverly positions its key ingredient, barley, front and center. → Read More
This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell
YSUB hopes to urge a conversation about Finland's "unclear" cannabis laws. → Read More
A Global Leader in Smashing Stigmas Created a Gorgeously Artistic Ad for Period Underwear
LONDON—Essity, the feminine care company that sells Bodyform in the U.K. and Libresse across Europe, has launched a new campaign to announce its first push into period underwear. → Read More
With This Adorable Ad, Fisher-Price Shows How Kids Find Toys Everywhere
If adults could harness the imagination they once had as children, then the world would be a much brighter place. Remember when you used to be able to dream up exciting adventures inspired only by your mundane surroundings? How useful would that have been during lockdown, when we’ve all been stuck in an endless Groundhog Day? → Read More
Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water
Corona, the AB InBev-owned beer, has rolled out new sustainable packs made from Barley straw fibers in Colombia as part of a pilot that could see the innovative packaging introduced globally. → Read More
Apple AirPods Pro Ad Turns Your World Into a Giant, Glorious Playground
Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double Dutch. → Read More
Cadbury’s Virtual Easter Hunt Lets You Hide Eggs on Google Maps
LONDON—Easter egg hunts are pretty much confined to people’s backyards this year—but Cadbury has created a lockdown solution for those who want to go further afield. → Read More
Would You Drink This New Cadbury Creme Egg Beer?
LONDON—Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth—but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer. → Read More
Feel Guilty About Your Spending? Blame Your Lizard Brain, Says This Colorful Campaign
Uncommon London shines a captivating neon light on evolution for money saving app Yolt. → Read More
Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can
LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. → Read More
This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to “demystify the complex realities of feeding.” → Read More
With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name
LONDON—McDonalds’s has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald’s, without even having to say it. → Read More
Why Burger King France Handed Out a Free Bag of Potatoes to Every Customer Who Wanted One
The pandemic has fundamentally changed our consumption habits and, with many restaurants closed for dining in, suppliers around the world are feeling the pinch as their usual customer base shrinks. → Read More
This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity
Creative strategist Sam Hennig created the ad on spec. The brand loved it and shared it globally. → Read More
These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot
After the automaker's Super Bowl ad poked fun at the Scandinavian country, locals responded perfectly. → Read More
TurboTax Accountants ‘Spread Expertise Across the Land’ in Quirky Super Bowl Ad
Wieden+Kennedy positions the longtime Big Game advertiser as a solution to decoding America's complex tax system. → Read More
Coca-Cola Replaced Its Logo With Positive Messages for Europeans to Share With Loved Ones
LONDON—There are few brands in the world renowned enough to get away with stripping the brand name from their packaging like it’s no big deal—and Coca-Cola is definitely one of them. → Read More