Kate Kaye
Digiday
Portland, OR, United States
Contact Kate
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Past articles by Kate:
Facebook collecting people's data even when accounts are deactivated
Facebook does not make it clear that, when accounts are deactivated, its data connections continue to get new information. → Read More
Congress moves to give $1B to FTC to fund new bureau to protect privacy in tech platform era
A House committee passed a proposal to give the FTC $1 billion to staff a new privacy and data protection bureau. → Read More
California AG says digital ad opt-outs from trade groups don't comply with CCPA
Questions remain as to whether the OAG accepts tools developed by industry groups specifically to comply with CCPA as compliant. → Read More
Here's what's behind the rise of custom algorithms for digital ad decisions
As advertisers ingest more campaign data and demand more control over it, custom algorithms are getting more attention. Here's why. → Read More
When the White House invoked the s-word, it gave new legitimacy to 'surveillance' advertising
The s- is slowly seeping into government parlance as a way to illustrate the effects of data collection as the source of revenue for digital businesses. → Read More
Facebook delays its brand safety audit a year after ad boycott raged
Not only has the audit yet to begin, there is still no signed formal contract between the group overseeing the audit and Facebook. → Read More
'Don't lie': A Q&A with FTC Commissioner Rebecca Slaughter on why today's data privacy approaches don't work
Federal Trade Commissioner Rebecca Slaughter wants the agency, which for years has been thought of as some bark and little bite, to get aggressive. She sat down with Digiday last week for this Q&A and audio interview. → Read More
What is interoperability?
Because interoperability can open opportunities for upstarts to build new tech that works with dominant systems, it could create threats to tech giants. → Read More
Sen. Ron Wyden preps bill to restrict data exports
“There's a clear national security risk whenever Americans' private data is sent to high-risk countries, which can use it for online tracking." → Read More
Google may have to play nice in W3C in Privacy Sandbox, thanks to U.K. antitrust authority's role as referee
Google has committed to welcoming the U.K.'s antitrust agency into a cookieless web ad standards process many say the firm has dominated in development, but open government advocates are skeptical. → Read More
Advertisers could shift cookieless test budgets in light of Google cookie extension
"[Clients will] probably maintain lower percentages of budget for testing because we have another two years." → Read More
Google extends cookie execution deadline until late 2023, will pause FLoC testing
Google will phase out third-party cookies in Chrome over a three-month period ending in late 2023. → Read More
MRC denies accreditation for Pinterest's video ad measurements
Metrics Pinterest supplies to advertisers to measure video ad impressions were denied a stamp-of-approval from the Media Rating Council. → Read More
Recent FTC chair signals push for rules on data collection and dark patterns that sidestep Congress
Rebecca Slaughter supports a policy approach that uses rulemaking authority also supported by the FTC's new chair Lina Khan. → Read More
Amazon is blocking Google's FLoC — and that could seriously weaken the system
Most of Amazon's properties including Amazon.com, WholeFoods.com and Zappos.com are preventing Google's tracking system FLoC. → Read More
Privacy watchers see fears coming true with Google's FLoC
Like IP addresses, FLoC IDs will not be entirely static. However, it is likely that the same FLoC IDs or range of IDs will be associated with someone. → Read More
Why Facebook has not agreed to everything MRC requires in its brand safety audit
There's been a misunderstanding between Facebook and the MRC regarding what exactly an audit set to launch later this month will eventually entail. → Read More
Mozilla calls on TikTok to tighten controls on political videos
The question of whether Alyssa Locke's post is or is not sponsored content evinces a blind spot that has plagued platforms. → Read More
Google's fingerprinting restriction confuses its ad tech partners
The lack of clarity on what techniques Google will or won't allow could affect the financial health of ad tech firms. → Read More
Google's new approach to attribution flies in face of antitrust pressure
Ad consultants said the change is significant, though it could require advertisers to put faith in the firm's sometimes-opaque automated systems. → Read More