Julian Shapiro
TechCrunch
San Francisco, CA, United States
Contact Julian
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Julian:
Piggyback on popular Tweets to get brand awareness –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Accessing social groups through referrals More thoughts on growing podcasts We’ve aggregated many […] → Read More
Piggyback on popular Tweets to get brand awareness –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Accessing social groups through referrals More thoughts on growing podcasts We’ve aggregated many […] → Read More
Accessing social groups through referrals –
For higher response rates, mirror your prospect by having a person with the same job title from your own team reach out. → Read More
More thoughts on growing podcasts –
Plus: how to monitor and fix Facebook/Instagram ad fatigue, and using mobile app ads to drive landing page conversions. → Read More
Creating a robust churn-reversal system –
Create a system that helps identify which users are at risk so you can proactively reach out to them before they leave. → Read More
Use dynamic CTAs to close more B2B leads –
B2B leads typically require multiple touches before they become customers. You can help leads move quicker through your funnel by dynamically adjusting the landing page content they see. → Read More
Use accelerated retargeting to increase conversions –
Tips for writing great onboarding emails, using behavioral psychology for more referrals and other strategies for growing your startup. → Read More
Break-even ads can generate free brand awareness –
Typically, your primary goal with an ad channel is to make it profitable. But you shouldn’t necessarily turn off a channel if it’s merely break-even. → Read More
Anomalous data can lead to growth opportunities –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor How to advertise a podcast in 2020 Decrease user churn […] → Read More
How to advertise a podcast in 2020 –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Decrease user churn by better managing expectations Direct mail still […] → Read More
Gauging email success, invite-only app launches and other growth tactics –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Decrease user churn by better managing expectations Direct mail still […] → Read More
Decrease user churn by better managing expectations –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Direct mail still works if you avoid common mistakes Turning […] → Read More
What’s the right way to sponsor a YouTube influencer? –
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. → Read More
How to get people to open your emails –
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. → Read More
How to get your ads working, and whether PR is worth it –
Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high bounce rates How to see another company’s growth tactics and try them yourself […] → Read More
How to work with top influencers and avoid ad blockers –
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. → Read More
The secret of content marketing: avoid high bounce rates –
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? → Read More
How to see another company’s growth tactics, and try them yourself –
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics... → Read More
How do you hire a great growth marketer?
Editors Note: This article is part of a series that explores the world of growth marketing for founders. → Read More
Extra Crunch: What’s the cost of buying users from Facebook and the other ad networks?
This post reveals the cost of acquiring a customer on every ad channel my agency has tested. → Read More