Liz Gottbrecht
Business 2 Community
Boston, MA, United States
Contact Liz
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Liz:
4 Checklists for Planning Your 2018 Influencer Marketing Campaigns
Few things crush influencer marketing campaign dreams faster than internal politics, mismatched expectations and unwelcome surprises around cost or other resources. Whether you are working in house o… → Read More
5 Tips for Incorporating Influencers into Your Customer Journey Maps
Many marketers associate November and December with incredible pressure to close as much business as possible before January 1. Too often, I see this short-term focus prevent marketers from spending… → Read More
Halloween Influencer Generated Content Report [Infographic]
There’s no better time to unleash the power of influencers than Halloween. This year, the spook-tacular holiday is projected to have another record-setting season – with expected spend to reach $… → Read More
6 Groups to Incorporate Into Your Influencer Marketing Strategy
Today’s influencer marketing landscape is anything but simple. When tasked with building out an influencer strategy, do you try to pay a celebrity to post about your brand, explore ways to partner… → Read More
Fyre Festival Fallout: What Celebrities and Brands Can Learn from the Influencer Marketing Debacle
Over the last few years, we’ve seen countless examples of celebrities failing to properly disclose their social media endorsements, from Kim Kardashian’s Sugar Bear Hair recommendations to Kylie… → Read More
Why Micro-Influencers Solve These 4 Ratings & Reviews Challenges
The proliferation of ratings and reviews content has transformed how consumers make decisions. While 55% of all online product searches begin on Amazon (more than Google and other big box e-commerce… → Read More
Beyond Paid Influence: How to Create an Earned Influencer Marketing Strategy
For marketers, perhaps the only activity more challenging than defining what you’re selling is convincing customers that your offerings are every bit as good as you say they are. The former require… → Read More
Keep Up With the Crowd: Who to Follow at #BOSSOI
Less than one week until 1,000+ entrepreneurs, executives, policymakers and professionals gather at the Westin for BostInno's third annual State of Innovation. We couldn't be more pumped about... → Read More
Announcing the Official Schedule of BostInno's 3rd Annual State of Innovation
In three weeks, BostInno's State of Innovation forum takes over the Seaport for the afternoon on Tuesday, June 16 at the Westin Boston Waterfront. From evaluating the key issues facing... → Read More
This is the Lineup for BostInno's 3rd Annual State of Innovation
There is no better time to discuss the State of Innovation in Boston. We're coming off of and into a remarkable year. From the achievements of our keynote speakers to where Boston is headed in... → Read More
All the General Assembly Classes You Can Take at State of Innovation 2015
On June 16th (1 month!), 1,000+ business execs, civic leaders, entrepreneurs, students and professionals hit the Seaport for BostInno's third annual State of Innovation forum.  In our custom... → Read More
Take Free General Assembly Courses at State of Innovation
This year's State of Innovation is all about growth and getting ahead. From the founders of Boston's most successful startups and pillar companies to the Boston-area alums making the biggest... → Read More
Work from #BOSSOI at WeWork's Innovation Lounge
Deals getting done. #BOSSOIWe're getting down to business at this year's State of Innovation forum. On June 16th, we're bringing together the city's civic and business leaders at the Westin... → Read More
HubSpot's Brian Halligan and DraftKing's Jason Robins to Keynote State of Innovation
State of Innovation is back, with 1,000+ business leaders, civic influencers and professionals convening at the Westin Boston Waterfront to discuss the state of innovation across Boston's... → Read More
Nominations Open for BostInnoâs Second Annual Alumni Impact Awards
This June, BostInno presents the third annual State of Innovation forum with 1,000+ business leaders, civic influencers and professionals for an afternoon of high-profile keynote speakers,... → Read More
Announcing BostInno's Third Annual State of Innovation Forum [Event]
Last June, 1,000+ gathered for an afternoon of invigorating panel discussions with influential business leaders discussing the state of innovation across many of Boston's major industries. From... → Read More