Patricio Robles
Econsultancy
Colombia
Contact P.
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Past articles by P.:
Google makes a big commitment in its pivot to privacy: what marketers need to know
Google is "charting a course towards a more privacy-first web" and has made a significant announcement related to its plans for 2022. Here are the key points marketers need to know. → Read More
What companies can learn about disruption from Robinhood's GameStop blow-up
Here's what companies can learn from Robinhood's experience, about customers, customer experience, disruption and crises. → Read More
Three ways businesses impacted by Covid-19 can prepare for a possible boom
Some are contemplating a boom time when consumers rush to enjoy the pleasures of a normal life again. But businesses need to start laying a foundation now. Here are three ways they can do so. → Read More
Why 2021 is a make or break year for challenger banks –
Challenger banks have disrupted the banking industry, and the number of consumers flocking to digital financial services grew in 2020 in part due to the ongoing pandemic. Now, 2021 looks to be a pivotal year for upstart banking players. This year, Google will launch its much-anticipated bank accounts through an offering dubbed Google Plex. These […] → Read More
Airbnb and the perils of trying to do good during the pandemic –
Airbnb has managed to spark outrage guests by encouraging them to send "kindness cards" to hosts along with an optional monetary donation. What went wrong? → Read More
How the growing threat of digital protectionism could affect marketers –
While the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy. → Read More
Facebook ad boycott: cancel culture is not corporate social responsibility –
Some observers are expressing skepticism about brands' motives for boycotting Facebook advertising. → Read More
Will Nike's pandemic digital gains pay off? –
Nike's demonstrates how challenging the current environment is for even the strongest of brands – top retail digital performers are still dependent on physical retail. → Read More
Five ways businesses can respond to the chargeback apocalypse –
Growing numbers of consumers are turning to chargebacks to get their money back for products and services they have paid for but haven't received. How can businesses respond? → Read More
Five tips for predicting the future: Covid-19 edition –
Covid-19 has changed the world and there is little doubt that its effects will linger even after the worst of the pandemic is over. But precisely what will change? → Read More
Travel and hospitality brands are partnering with CPG giants to respond to Covid-19 –
How can travel and hospitality brands win back consumer trust amid fears about infection? A partnership with major cleaning brands might hold the key. → Read More
What you need to know about Google's new page experience ranking signal –
Google has announced a new signal dubbed page experience that it plans to incorporate into a ranking change sometime next year. Here's what you need to know about it. → Read More
Mall operators in the Mideast and Asia are embracing online retail in response to Covid-19 –
In the Mideast and Asia, mall operators are turning the pandemic into an opportunity to rethink how they serve retail tenants and consumers. → Read More
Six big issues that companies must consider when going remote –
As remote work has its moment, here are six big issues that companies considering letting employees work from home should think about. → Read More
Keys to effective influencer marketing in a pandemic world –
For brands that continue to use influencer marketing, changes are realistically required. Here are seven tips in the midst of the COVID-19 pandemic. → Read More
European Data Protection Board: cookie walls, scrolling aren't sufficient for GDPR consent –
The European Data Protection Board (EDPB) has made it clear that cookie walls and scrolling are not legitimate means of obtaining consent that passes muster. → Read More
Content is king in COVID-19 world as brands make themselves useful –
To maintain and build relationships with consumers while many are sidelined, lots of brands are upping their content marketing investments. → Read More
Consumers care about coronavirus responses, but here's how companies can avoid overdoing it –
Here are questions every company should ask before communicating with customers and stakeholders about COVID-19. → Read More
Coronavirus: how travel and hospitality brands should respond –
Here are seven tips for travel and hospitality brands as they try to weather the coronavirus storm. → Read More
As transactional emails become more important, shortcomings are becoming apparent: report –
Privacy regulations are create barriers that increase the difficulty of sending marketing emails to consumers, increasing the importance of transactional emails that companies are permitted to send without explicit consent. → Read More