Stephen Kenwright
SearchEngineJournal®
United Kingdom
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Past articles by Stephen:
How to Use Personality Profiling in an SEO Agency
Here's how personality assessment tools helped me become more empathetic with staff and work more effectively as an agency owner. → Read More
How I Had a Baby & Started an SEO Agency at the Same Time
I had a baby and started an SEO agency at the same time. Here’s what I’m doing to balance these two things together and not drop the ball too badly. → Read More
44 tweets that will be too real for SEOs in 2019
I wrote this post in Excel using CONCATENATE and it doesn’t get any more SEO than that. 1. When my family doesn’t really understand what I do Mother: can you please fix my computer Me: *leans back in chair* well… well … well … if it isn’t Miss ‘Get Off That Computer’ Years 1994 to … → Read More
Acquisition and retention – why don’t they communicate?
As an industry we have a tendency to personalise exclusively based on the audience and its interests, without considering the messages we have already shown them or the messages we will show them in the future. This leads to a disconnect between acquisition and retention. → Read More
SEO ranking factors in 2018
Branded3's guide to the top ranking factors for 2018, rated by their ease and importance. → Read More
The Google Suggest alphabet: Christmas 2017 edition
Have you ever wondered which terms are suggested first by Google Suggest for each letter of the alphabet? → Read More
The state of search in Ireland
Ireland is home to the SEO brains behind some of the world’s biggest brands – international tech giants like Symantec and Adobe as well as home-grown searc → Read More
Search operators: Google Chrome and Firefox plugin
We made a Chrome and Firefox browser extension – now you can use some of our favourite Google search operators at the touch of a button. → Read More
Should URLs include a trailing slash for SEO?
Trailing slash or no trailing slash - branded3.com/blog/ or branded3.com/blog - does it matter? What are the SEO implications of each? → Read More
Why microsites are bad for SEO
What is a microsite? A microsite is a website owned by a brand but located on a separate domain to the brand’s homepage, usually on a subdomain or separate → Read More
10 insights into how kids use search engines
I was asked how children search differently to adults so I did some a lot of digging and revisited some of the brands I’ve worked with who target this audi → Read More
Subdomain vs. subfolder vs. ccTLD for international SEO
Expanding internationally? How to decide between subdomain, subdirectory or country code top-level domain for your domain structure (with decision tree). → Read More
The BBC needs to consider seasonality in its site search strategy
Early on Sunday afternoon I wanted to know how long it would take for a cheesecake to set so I Googled “cheesecake recipe” and clicked on the second organi → Read More
All the slides from #SearchLeeds 2017
Our second edition of SearchLeeds happened on the 15th June 2017. We more than tripled in size, with more than 1,300 marketers walking through the doors of → Read More
Better SEO strategies for 2017
SEO strategy isn't about choosing what to do. It's about choosing what you can afford not to do. Here are some thoughts and 3 actions for better planning. → Read More
How big will voice search be in 2020?
Gartner thinks 30% of web browsing will be screenless by 2020. comScore says 50% of search will be voice. Are we overestimating? → Read More
Inventory as an SEO ranking factor
The depth of your product range is a big factor in how your pages rank in search engines. According to Searchmetrics, ecommerce pages that appear in the to → Read More
1 dumb SEO tactic that will get your site penalised
Will linking to your homepage cause a penalty? No, it won't. Saved you a click. → Read More
KPIs for linkbuilding
In 2014 I wrote that Domain Authority doesn't work for link acquisition. A couple of weeks ago I read this tweet from Mike King, agreed, and wanted to expa → Read More
Google My Business
Google will prioritise local phone numbers in PPC ads from 19th January - so if a local phone number is available in Google My Business it should be shown → Read More