Carrie Cummings
AdWeek
New York, NY, United States
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Past articles by Carrie:
This Creative Agency’s ‘Respectfully Disruptive’ Campaigns Help Brands Shake Up Their Image
Specs Who Co-founders Matt Doud (l.) and Ed Callahan What Creative agency Where Baltimore → Read More
Infographic: What Consumers Want Most in an Online Shopping Experience
The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight. Radial, an ecommerce-tech company based outside of Philadelphia, recently asked shoppers what they wanted. → Read More
Infographic: Multicultural Millennials Take Brand Loyalty Seriously
Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, multicultural millennials give as much as they get," said Buzz Marketing Group CEO and founder Tina Wells. → Read More
Infographic: What's Working (and What's Not) for Retail Advertisers
Like all good brand marketers, retail advertisers wanting to drive brand awareness and increase sales are always looking for the best platforms and storytellers to help meet their bottom lines. A new study from Advertiser Perceptions sheds light on what these retail advertisers are thinking when planning their next ad budgets. → Read More
OMD's Digital Head Wants to Foster Cooperation Between Media and Creative Partners
() Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager Twitter @dougs_digs Age 41 Adweek: You've been OMD's chief digital and innovation officer for about three months. What's that role like? → Read More
Infographic: What Millennial Women Value Most in Terms of Work, Money and More
Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo. Research from CafeMedia, a women-focused digital media shop, takes a deeper look at what the segment values most when it comes to work, money and experiences. And the results could help marketers better meet their needs. → Read More
Q&A: Malcolm Gladwell on Podcasting, Beer Ads and His Next Move
Since history is written by the victor, it needs a top-notch editor. And that's exactly why best-selling author and New Yorker writer Malcolm Gladwell rolled out Revisionist History, a podcast in partnership with Slate's Panoply Media. → Read More
Infographic: Pokemon Go Could Be What Farmville Never Was—Successful
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape. → Read More
Infographic: Consumers Don't Mind Hearing From Brands on Messaging Apps
With apps like Facebook Messenger, WhatsApp and Snapchat vying with conventional SMS to be the preferred texting method, the line between social media and texting is more blurred than ever. And brands have a real chance to capitalize on this, according to a newly released study by Dallas-based marketing group Epsilon. → Read More
Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?
Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics to ensure perfect pitches. Media and consumer research firm GfK MRI interviewed U.S. → Read More
Infographic: How Tech-Savvy Shoppers Spend Their Time Online
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy tech gadgets and also give tech-related advice—are among the most coveted. → Read More
Viacom Presents First-Ever Datafront to Improve the Business of Buying TV
As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's hot, what's not and just how much it's all worth. → Read More
Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats. → Read More
Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online
Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. → Read More
Infographic: How Women Want to Interact With Brands Online
According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. → Read More
Infographic: 72% of Spotify Listeners Are Millennials. Here's How They Use the Service
Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which provided Adweek with exclusive data to get a better look at this demo. → Read More
Viacom's Sales Chief Uses Data to Get to Know Millennials Better
() Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a year in this new role. → Read More
Infographic: How the Best and Brightest Millennials Live, Shop and Dream
Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30 list, many take note. → Read More
Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)
Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media. → Read More
Infographic: What Millennials Want to See (and Take Home) From Branded Events
Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events. → Read More