Pamela Parker
MarTech
Austin, TX, United States
Contact Pamela
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Pamela:
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. → Read More
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. → Read More
Does your organization need a marketing automation platform?
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through. → Read More
A closer look at the 2019 MarTech Conference Stackie Awards winners
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery. → Read More
Google, Facebook ad gains continue to shrink what's left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like Amazon. → Read More
McDonald's to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades. → Read More
Apple's big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. → Read More
WPP merges agencies to form 'data-driven' Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven insight." → Read More
Ask the #SMXpert: Smart B2B SEM Tactics
If you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series! → Read More
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West. → Read More
What piqued your fellow marketers’ interest this year — our top 10 columns on
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017. → Read More
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them. → Read More
How to take advantage of innovation and strengthen fundamentals — our top 10 email marketing columns of 2017
It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways. → Read More
Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting. → Read More
Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
The e-commerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual coverage. → Read More
Get your ad game on with Marketing Land's #HashtagBowl live blog on Sunday
Here's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog! → Read More
What rocked digital marketers' world in 2016: Marketing Land's top 10 columns of the year
While many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year. → Read More
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native. → Read More
Content about content is king: 2016's most popular columns on the topic
While the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and techniques get regular updates. Catch up on this year's most interesting developments in this essential space. → Read More
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year. → Read More