Jake Batsell
Nieman Reports
Dallas, TX, United States
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Past articles by Jake:
4 Steps to Bring Ethical Clarity to Native Advertising
Some of the recent paid native advertising created by T Brand Studio, the branded content team of The New York Times T Brand Studio While 2017 was the year native advertising grew up as a stable revenue source for news, 2018 should be the year the journalism industry establishes clear ethical standards for sponsored content. Startups, legacy media, and even nonprofit news outlets are ramping up… → Read More
There is a Swedish city where the CueCat lives on as a monument to media’s digital failures » Nieman Journalism Lab
"I think the learning story there is that you should think about the consumer when you develop a product, because nobody wanted to read the magazine in front of the computer." → Read More
How Data Journalism Can Become a Revenue Supplement for News Organizations
The byproducts of journalism rarely have value to anyone besides the reporters who gather and assemble the information. (Exhibit A: The troves of spiral notebooks, manila folders and microcassettes left over from my newspaper days, still gathering dust in my garage. → Read More
Native Ads at Non-Profits? Voice of San Diego, Texas Tribune Lead the Way
SAN DIEGO –– Online banner ads only have so many pixels. On news sites, small digital squares and rectangles tend to work best for advertisers proclaiming a concise message, like “click here for an insurance quote” or “browse our summer clothes catalog. → Read More
How MinnPost Raised $160,000 While Having Fun With Its Audience
MINNEAPOLIS — The downtown State Theatre boomed with laughter, applause and satire-drenched showtunes Friday night during MinnRoast, the annual revue where the state’s politicians and journalists “gently skewer” one another to raise money for the non-profit news site MinnPost. When your biggest fundraiser of the year is a comedic romp, it doesn’t hurt when your junior U. → Read More
Knight’s Eric Newton on How J-Schools Can Best Train the Next Generation of News Entrepreneurs
In journalism education circles, few people have spent more energy trying to bridge the academic and professional worlds than Eric Newton, senior adviser to the president at the Knight Foundation. → Read More
Want an INNovation Fund Grant? Know Your Audience
Non-profit newsrooms have a new opportunity to boost their business capacity through the $1 million INNovation Fund, a partnership between the Knight Foundation and Investigative News Network. Beginning Feb. 1, non-profit and public news outlets can apply for <a href=http://www.knightfoundation. → Read More
How Non-Profit Media Can Build a Strong Membership Base
Editor’s note: This is the next installment of “Brass Tacks,” an occasional series on NewsBiz focusing on pragmatic advice for selected best practices in the business of digital news. → Read More