Dave Infante
VinePair
Charleston, SC, United States
Contact David
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Recent articles by David:
Molson Coors’ Busch-League Super Bowl Move
Molson Coors announced this past summer that for the first time in 30 years, it had purchased newly available Super Bowl airtime. → Read More
How Fireball Became a Top-50 Beer Brand (Yes, Fireball) (Yes, Beer)
Fireball Cinnamon, a malt-based iteration of Fireball Whisky, has turned the brand into one of the best-selling "beer" producers in the U.S. → Read More
Craft Brewers Can’t Beat Dry January. Join It (or at Least, Stop Complaining)
For the past several years, grumblings have emerged among some craft brewers and their acolytes on social media regarding Dry January. → Read More
With 'Yellowstone' Tie-In, Coors Banquet Is Winning the West
Unlike product placement in other popular programs, Coors Banquet's "Yellowstone" placement is a success, evolving alongside the characters. → Read More
Struggling Stateside, the Craft Beer Bar Is Alive and Well in Italy
Your humble Hop Take columnist speaks with owners of two Italian craft beer bars about the business of retailing beer to the Italian public. → Read More
Have You Ever Seen a Craft Brewery… on WEED?!
In recent years, beer industry insiders have fretted about whether wide cannabis legalization is looming, and what it may mean for them. → Read More
For Pioneers, Craft Beer’s Non-Beer Future Is Non-Negotiable
Today's craft breweries of a certain size are morphing into operations whose beer foundations have changed to accommodate the modern drinker. → Read More
Confessions of a Former 'Candy and Beer' Pairer
With the culmination of 2022's spooky season nearly upon us, your Hop Take columnist faces his seasonal fears and deepest sins. → Read More
Big Beer Zeroes In on Non-Alc. Here’s What They’re Driving At
As non-alcoholic beers continue their march into the hearts of Americans, the category's heavy hitters present an apparent contradiction. → Read More
Craft Beer Has Grown Up, Someone Tell the Asshats
While craft beer has grown up, the business and the customers who comprise its public face remain a mixed bag at breweries big and small. → Read More
Topo Chico ‘Spirited’ Is a Bet You’re a Rube (And It Just Might Pay Off)
Despite the fact that the company did not start as a beverage alcohol brand, Topo Chico now has a collection of alcoholic beverages under their umbrella. → Read More
Non-Alcoholic Craft Beer Has an Allbirds Problem
Since hitting the internet, Silicon Valley's Allbirds sneakers seduced tech bros on both coasts. Now, non-alc craft beer is doing the same. → Read More
All Craft Breweries Are Instagram Traps Until Proven Otherwise
Instagram is the de facto channel for breweries to pitch their waves, but you can't taste beer through a phone's screen. → Read More
Reintroducing Hop Take, the Only and Therefore Best Beer Column on the Internet
Every week, Hop Take will publish reportage, confab, and pontification on the contemporary beer business in all its glory and shame. → Read More
All Hail 'Tea Partay,' the First Best Viral Booze Ad
At its best, advertising reflects the cultural mores of the society it targets. Coca-Cola’s “Crying Indian. → Read More
Custom Beer Pong Tables Were a Decade-Old Cottage Industry — Since Covid They've Been On Fire
The advent of social media and online shopping in the aughts created a new, commercial opportunity for custom beer pong tables. → Read More
Of Bovines and Booze: How Dairy-Based Alcohol Is Finally Gaining a U.S. Hoof-Hold
The past 10 years have been an unparalleled parade of beverage-alcohol innovation, including ethyl-izing dairy. → Read More
'Freedom’ on Ice: Budweiser’s Flag-Waving Wears Thin As Freedoms Erode in America
There was a time, not so long ago, when I thought Budweiser’s regular American flag-themed summer rebrand was pretty cool. → Read More
'Greedflation' Has Sent Corporate Profits Soaring, but What About Beer Prices?
Price hikes on goods across the American economy fueled record-breaking profits in the C-suite. Was your extra beer money doing the same? → Read More
From Your Feed to Your Fridge, Influencers Are Cashing in on Canned Cocktails
Hard seltzer’s two-year heater came to an end, yet when it comes to ready-to-drinks, the most exciting celebrity brands are from influencers. → Read More