Jeff Rajeck
Econsultancy
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Past articles by Jeff:
Is social commerce finally taking off in Southeast Asia? –
Findings from Econsultancy's new State of Social Commerce in Southeast Asia report – 9 in 10 (89%) of respondents say their company has a social selling strategy. → Read More
How global brands are participating in Rugby World Cup 2019 –
This year marks the 9th Rugby World Cup as well as the first time that the tournament has been held in Asia. How are brands gettng involved? → Read More
Four funny ad campaigns from Asia which may actually make you laugh –
It's one of the oldest tricks in the book. Create a funny ad campaign and get more attention for the product you're advertising. → Read More
5 examples of quirky KFC marketing campaigns in Asia –
How well has KFC managed to expand its eccentric and fun-loving brand image across the globe? Here are 5 examples of quirky KFC marketing campaigns from Asia. → Read More
The biggest ecommerce sales events in Asia: From 9/9 to 12/12 –
Most people are quite familiar with 'Black Friday' and 'Cyber Monday' shopping holidays by now. But how well-versed are you on the 9s, 10s, and 11s, 12s of ecommerce in Asia? → Read More
What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable –
Takeaways from an Econsultancy roundtable in Jakarta, in partnership with Oracle, on the subject of hyerpersonalisation. → Read More
What role does content marketing play in a data-driven world? Insights from Jakarta –
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed - and why. → Read More
How marketers are adopting new marketing technology: Jakarta roundtable takeaways –
Are marketers able to correctly identify the solutions they need and integrate them - or are they avoiding new tech due to overwhelming complexity? → Read More
Overcoming the challenges of data-driven marketing: Bangkok roundtable takeaways –
Using the term ‘data-driven’ with ‘marketing’ almost seems redundant, yet in practice, many marketers feel that they are still not using data as much as they’d like to. → Read More
Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable –
Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed 'hyper-personalisation'. → Read More
Bangkok marketers discuss harnessing martech
Digital marketing has become increasingly complex over the past few years. → Read More
How are marketers tackling hyper-personalization? –
Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging to consumers. But is it being implemented? → Read More
Omnichannel marketing in Malaysia: Opportunities and challenges –
What are brands doing in Malaysia to engage with the country's consumers online? And what obstacles are they facing? → Read More
What does data-driven marketing mean to marketers in 2019? –
Data-driven marketing is one of the most important topics in marketing right now. → Read More
Why marketers are struggling to adopt AI –
Artificial intelligence (AI) has become one of the most talked-about topics in marketing lately. But why are marketers struggling to adopt it? → Read More
Three things content marketers should do to increase their effectiveness –
What can content marketers do to learn the optimal way to run campaigns and increase their effectiveness? → Read More
The state of omnichannel marketing in Thailand –
Econsultancy's research, in association with Resulticks, shows marketers in Thailand appear to have taken up the omnichannel challenge. → Read More
Father's Day in Asia-Pacific, a guide for brand marketers –
Yet when it comes to Father's Day and Asia-Pacific marketers may want to do a bit of research as the day is recognized slightly differently in each country - and in some on completely different days. → Read More
Are marketers in the Philippines facing the omnichannel challenge? –
How are marketers in the Philippines facing the omnichannel challenge? Are they adopting new marketing technologies to try and boost revenue, or have they fallen behind their regional peers? → Read More
Omnichannel in Indonesia: Trends, ambitions and frustrations –
Indonesia's heavy use of mobile makes fertile ground for omnichannel marketing, but are marketers in the country taking advantage of the opportunity? → Read More