David Deal
GigaOM
Chicago, IL, United States
Contact David
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Past articles by David:
Enticing the Everywhere Customer: Steps and Solutions for Brand Managers
Today’s retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. → Read More
Real-time marketing takes hold
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. → Read More
Content marketing: brands embrace user images and video
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer. → Read More
HubSpot — Companies — Gigaom Search
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Survey: digital marketing tactics for customer acquistition
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. → Read More