David Amerland
Business 2 Community
United Kingdom
Contact David
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by David:
How to Make Your Business More Successful
The secret to running a successful business is gaining new customers while retaining the ones you have. This leads to established loyalty, increased brand → Read More
How to Develop a Competitive Edge For Your Business In “The New Normal”
As the pandemic waxes and wanes we tentatively explore what business looks like in “the new normal”. For a start let’s just cut through the wishful → Read More
2 Emotions That Affect Every Business Decision You Make
The brain is designed to look out at the world and formulate models that help it reduce uncertainty. Uncertainty due…… → Read More
4 Steps to Better Decision Making
Everything runs on models. We model things in order to achieve clarity in the picture we see, filter the signal from the noise and understand the principles that govern a particular phenomenon. The e… → Read More
Four Steps to Better Decision Making
While decision making engages many different centers of the brain and starts a chain of events long before we become conscious of it, there are things we can do which can make a significant impact on how the decision-making process inside our head, works. → Read More
What Gangsters Can Teach Us About Marketing
Firing a pistol sideways (in what has become known as “the side grip”) has become the signature style of career gangsters and aspiring rappers on the wrong side of the law, everywhere. Yet, using… → Read More
Science shows this is how you can make better investment decisions
We create one mess after another because of flaws in our decision-making process. → Read More
How a Good Communications Policy can Avert a Social Media Crisis (and Actually Get You Customers)
United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight. → Read More
The Social Media Engagement Formula
The content that performs consistently well and generates engagement on social platforms caters to five very specific requirements, each of which reflects something greater. → Read More
How To Make Your Business Be Trusted
We have analytics on what makes customers arrive, purchase, and return to our websites. But what makes a customer trust your business? Those numbers are a little trickier to find. → Read More
SMTPowerTalk 4: "Keeping It Real" in a Social Media Marketing World
Can marketing be truly authentic? Is there a difference in approach when one focuses on sales? Can social analytics show us how to fake online behavior? These are just some of the questions we tackled at the #SMTPowerTalk this month. → Read More
SMT Power Talk: Social Media Reach, Engagement and the Franchise Question
When it comes to using Hangouts On Air (HOA) to reach a wider audience, Social Media Today has pioneered techniques with our #SMTPowerTalk series. Our Engagement Broadcasting has established a reach basis that even manages to blow the Walking Dead HOA out of the water! → Read More
NetAppVoice: How To Create Ambition in Your Company (3 Tips From Chinese Leaders)
Is ambition something you’re born with? Or is it something you acquire? What can we learn by gazing across the Pacific? Chinese companies such as Alibaba use three 'easy' steps that you too can put into effect... → Read More
NetAppVoice: The Work Revolution (And How You're Part Of It)
Work used to be such an easy deal. When you hired someone to do a job, they signed a contract to give you a number of hours of their life and in return you'd hand over some money. But that's so last century... → Read More
NetAppVoice: 4 Ways To Think Better: The Sniper Mentality In Leaders Under Pressure
In an ideal world, we want our business leaders to be a little bit superhuman. We want our leaders to exhibit the icy calmness of a sniper: Decisive, with a clear sense of purpose, a complete understanding of what needs to be done, and the willingness to do it. Here are four ways to be that sniper-like leader... → Read More
NetAppVoice: Business Agility: Is The Company Hierarchy Holding You Back?
What helps a business win in the 21st century? Agility. But if you don't feel very agile, why not? The answer may lie in the very structure of a legacy enterprise that’s mired in the past... → Read More
NetAppVoice: Business Agility: Is The Company Hierarchy Holding You Back?
What helps a business win in the 21st century? Agility. But if you don't feel very agile, why not? The answer may lie in the very structure of a legacy enterprise that’s mired in the past... → Read More
NetAppVoice: CEOs Who Blog: How To Be Your Company's Public Face
When ex-CEO Tony Hayward said on TV, at the time of the Deepwater Horizon oil spill, "There's no one who wants this thing over more than I do. I'd like my life back," he entered the corporate textbooks on how not to front a company. Executives shouldn't say the wrong thing [...] → Read More
NetAppVoice: Are Leaders Born Or Made? (And How To Be One)
Can your genes make a difference to your career? The question is as old as the nature-versus-nurture debate. While there are distinct genetic combinations that can give you an advantage, we know there’s no escaping Malcolm Gladwell’s 10,000 hour rule for career success: If you want to get ahead you need [...] → Read More
NetAppVoice: Social Media Crisis? 4 Ways To Exploit The Opportunity
The phrase "social media" has become synonymous with "crisis" for just about every brand and company on the planet. When everything you do online happens in a public space, it only takes one unguarded moment, or one misunderstood comment to turn the conversation into a PR disaster. → Read More