Austin Karp
Sports Business Journal
1, Charlotte, NC, United States
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Past articles by Austin:
Esports fans far more likely to buy crypto than sports fans
U.S.-based fans of gaming titles are far more likely to buy crypto than those of stick-and-ball leagues, according to new data from YouGov. Fans of Dota 2 and Valorant topped the list, with 26% and 24% of fans, respectively, saying they would buy crypto by the end of the year. The data comes from YouGov Profiles, which polled over 250,000 U.S. consumers in late February (ages 18+). Responses for… → Read More
Audience Rises For College Hoops Regular Season, With ESPN Up 15%
College basketball enjoyed a jump in viewership during the regular season, with ESPN seeing a considerable 15% increase from '17-18. → Read More
Audience Analysis: Duke-UNC Rivalry Strong In '19; AAF Lower
It was a strong season for the Duke-North Carolina rivalry. Both hoops games drew over 4 million viewers for the first time since '15. Saturday’s second game in the series finished with 4.2 million viewers on ESPN, and that was without Duke's Zion Williamson playing. With the ACC Tournament going on this week, ESPN has the potential for a third Duke-UNC tilt in the semifinals on Friday. The Duke… → Read More
NFL Wraps '18 Season Up 5%, With All TV Partners Seeing Gains
League sees 5% TV viewership gain during '18 season after two years of falling numbers; Cowboys, Saints prove to be most popular draws. → Read More
New Year's Six Rating Lower Despite Strong Rose Bowl Figure
ESPN starts 2019 off strong, with overnight ratings for the Rose and Sugar Bowls seeing increases from their last non-playoff editions. → Read More
LeBron's Move Manifested In Drops For TNT, ESPN To Begin NBA Season
League is down one month into season -- including a 26% drop on TNT -- thanks in part to LeBron's move to the West. → Read More
NFL ratings start strong
Gunslinging quarterbacks, fewer protests, wide-open offenses help viewership numbers. → Read More
Back In The Black: NFL Game Viewership Up 1% After Week 4
NFL television viewership is up 1% through the first four weeks of the season, reversing the downward trend seen in recent years. → Read More
NHL Season Preview
Durkan was among those who spoke to the NHL Exec Committee advocating for hockey in Seattle The NHL Exec Committee "recommended and forwarded the bid" to the league's BOG by a 9-0 vote for an expansion NHL franchise in Seattle, according to a front-page piece by Geoff Baker of the SEATTLE TIMES. The BOG will vote on the bid during its December meetings in Georgia and requires 75% approval to… → Read More
Fox Sees 8% Ratings Uptick For Net's First "TNF" Broadcast
The Rams’ 38-31 win over the Vikings delivered a 10.7 overnight, up 8% from Bears-Packers last year in Week 4. → Read More
Mizzen+Main Rolling Out Phil Mickelson Logo Collection
The brand today also will have pop-up shops with the Mickelson gear at locations in Atlanta and Ft. Worth. → Read More
NCAA Tourney Viewership Down 3% Despite Stronger Elite 8
NCAA Tourney Viewership Down 3% Despite Stronger Elite 8 By Austin Karp, Assistant Managing Editor The NCAA Tournament’s total audience viewership headed into the Final Four is down 3% compared to last year, when the tourney was having its third best performance over the last 24 years. That TV+streaming figure across TBS, TNT, truTV, CBS and March Madness Live was down 4% headed into the Sweet… → Read More
Duke, Kentucky Still Top Draws During NCAA Hoops Regular Season
Duke, Kentucky Still Top Draws During NCAA Hoops Regular Season By Austin Karp, Assistant Managing Editor North Carolina-Duke on March 3 was the most-watched game at 3.4 million viewers on ESPN Photo: GETTY IMAGES The bluebloods in college basketball still ruled on TV during the regular season. Games involving Duke and Kentucky accoun... → Read More
NFL Viewership Down Across The Board Again In '17; Cowboys Lead Top Telecasts
NFL regular-season TV viewership was down 9% in '17, putting the league down just under 20% over the last two seasons. There were many predictions of a rebound for the NFL this season after the headwinds of a historic presidential election in '16, but that never came to pass. Each broadcast partner → Read More
Data Shows Papa John's Led Brands In Social Media Value During '17 MLB Season
During the ’17 MLB season, Papa John’s saw the most value among brands with baseball-focused social media campaigns, according to a season-long analysis of data by social media measurement firm MVPindex. Among brand campaigns during the ’17 season, Papa John’s, an official le → Read More
Lagardère Sports Promotes Several Consulting Execs, Adjusts Roles At Rooftop2 Productions
Lagardère Sports today announced a reorganization of its consulting division and experiential marketing team at Rooftop2 Productions, which Lagardère acquired last August . Lagardère Sports Exec VP/Global Consulting KERN EGAN has been promoted to President of Consulting for the → Read More
BIG3 TV Audience Down Sharply From FS1 Debut, But Well Above Same Time Slot In '16
The BIG3 has had four telecasts to date on FS1 -- all on a one-day tape delay -- and the viewership for the three-on-three basketball series has been declining since debuting June 26. The four telecasts to date have averaged 228,000 viewers, with the most recent broadcast July 17 down 63% from the d → Read More
NBC Sports Sees Lower EPL Audience After Scheduling Changes In Year 1 Of New Deal
NBC Sports had its lowest TV audience yet for EPL coverage this past season, as scheduling changes during the first year of a new deal did not work in the network’s favor. Games across NBC, NBCSN, USA and CNBC during the ’16-17 season averaged 420,000 viewers, down from a record 514,000 → Read More
Stronger Matchups Help NBA To Its Best First-Round Playoff Viewership Since '14
The NBA wasted no time in rebounding from a drop in regular-season audience , as viewership for the first round of the playoffs this year was at its best level since '14, with each network seeing individual gains. For 43 games across ABC, TNT, ESPN, ESPN2 and NBA TV (excluding any simulcast games on → Read More
NBC Sports Sees Strong Gains For First Round Of Stanley Cup Playoffs Despite Obstacles
NBC Sports saw viewership jump for both linear TV and digital streaming during the first round of the NHL Stanley Cup Playoffs. The rise was fueled by a record 18 OT games in round one (42 total games). The increase also came despite five Canadian teams in the playoffs (zero last season), ... → Read More