Cliff Ennico
Rieva Lesonsky
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Past articles by Cliff:
Essential Activities: Delegating the Right Way [Part 1 of 2]Small Biz Daily
Swot analysis (assessing your business’ strengths, weaknesses, opportunities, threats); essential activities (more on these below); and → Read More
Buying a Business That Has an Ebay, Amazon or Etsy Account
By Cliff Ennico It’s no secret that selling merchandise on eBay, Amazon, Etsy and other online e-commerce platforms is big business: The number of people worldwide making a full- or part-time income on eBay has been estimated at between 8 and 12 million; More than 100,000 third party sellers on Amazon are estimated to have … → Read More
Cutting Costs the Right Way in Your Small BusinessSmall Biz Daily
We have a retail business (both brick-and-mortar and Internet). We need to grow our business but are not sure how in such a tough climate. → Read More
Tips for Building a Better Small Business Marketing BrainSmall Biz Daily
By Cliff Ennico My guest columnist this week is Randye Spina of Affordable Marketing Solutions in Fairfield, Connecticut. The following is excerpted with permission from “Tips for Manifesting a Marketing Mindset”, available on her website at www.myaffordablemarketing.com). Prioritize Marketing. Of all the business functions you’re responsible for, Marketing is the most important. Marketing is… → Read More
Before You Buy a Franchise (Part 2)
By Cliff Ennico Are you thinking about buying a franchise? If so, here are more tough questions you should ask the franchise’s management team after reviewing their Franchise Disclosure Document (FDD). Is the franchise adapting to changes in the market, technology, etc.? We live in a time of rapid social and technological change. Is your … → Read More
A Conference for the Serious Web Retailer
By Cliff Ennico I had the privilege last week of speaking at The Seller’s Conference in Philadelphia, Pennsylvania (www.thesellersconference.com). This event, formerly known as the Seller’s Conference for Online Entrepreneurs (SCOE), was and has always been the leading U.S. conference for people who sell merchandise on Amazon.com. But last week’s event demonstrates how a virtual … → Read More
A Conference for the Serious Web Retailer
By Cliff Ennico I had the privilege last week of speaking at The Seller’s Conference in Philadelphia, Pennsylvania (www.thesellersconference.com). This event, formerly known as the Seller’s Conference for Online Enterpreneurs (SCOE), was and has always been the leading U.S. conference for people who sell merchandise on Amazon.com. But last week’s event demonstrates how a virtual … → Read More
When You Give Employees Stock Options, Expect These Questions
By Cliff Ennico “We started a business some time ago, and have about 10 employees. The business has done well, to the point where we want to give our employees options to acquire stock in our company. We had our lawyer draw up a stock option plan and agreements granting options to our employees, but … → Read More
Reduce Government Regulation? Don't Hold Your BreathSmall Biz Daily
By Cliff Ennico The White House recently issued an executive order designed to reduce government regulation of small businesses (for the full text of the order, see www.whitehouse.gov/the-press-office/2017/01/30/presidential-executive-order-reducing-regulation-and-controlling). The purpose of the order is simple: to reduce the number of regulations federal Government agencies issue each year and… → Read More
4 Easy Rules That Will Keep Your Delaware Corporation Alive
By Cliff Ennico “Some friends and I started a high tech business a couple of years ago and formed a Delaware corporation to run the business. We live and work in another state but were told that Delaware was the place to be for tech startups (it may have been one of your columns, actually … → Read More
Big Box Retailers: Can You Compete? (Part 2)
By Cliff Ennico Nothing – and I mean nothing – frightens a small business owner more than hearing that one of the “big box” retail chains – WalMart®, CostCo®, Lowes®, Home Depot® and the like – are moving into town. In last week’s column, I gave you an overview of what you have to do … → Read More
Battling the “Big Box” Retailers [Part 1 of 2] Cliff EnnicoSmall Biz Daily
Nothing – and I mean nothing – frightens a small business owner more than hearing that one of the “big box” retail chains -- WalMart®, CostCo®, Lowes®... → Read More
Can You Serve the Millennial Generation?
The new millennial generation wants to do everything by text message, and they demand instant responses to all questions. → Read More
Year-End Tax Planning for 2016Small Biz Daily
As most of us prepare for a joyous holiday season in late December, lawyers, accountants, tax and financial planners prepare for the dreaded “year end crunch,” when virtually all of our clients try to cram deals through the pipeline before the ball drops in Times Square on New Year’s Eve. → Read More
A Small Business Legal and Tax Checklist
As a small business lawyer and business guru, I am asked lots of legal and tax questions. Most of these questions are asked by “newbies.” → Read More
Is It Good? Is It Bad? Who Knows?
By Cliff Ennico There’s an old vaudeville comedy routine that goes by the name “That’s good, no, that’s bad.” This routine was (at least for my generation) made famous by the late Archie Campbell, a country comedian who performed on “Hee Haw” and other comedy-variety television programs of the 1960s and 1970s (for an audio … → Read More
Cold Calling Marketing Lessons From a Third GraderSmall Biz Daily
If you are a reader of this column, or if you have seen any of my videos, you know that I am no fan of “cold calling” as a way of generating business. → Read More
“We Know You Have a Choice . . .”
By Cliff Ennico As a professional speaker, I spend a lot of time in airports. Lately, I’ve been spending too much time in airports. Because my clients are (how to say it gracefully?) cost conscious, they usually request that I fly coach on the cheapest airline I can find. Which means that I find myself … → Read More
Understanding the Millennials
I was amused to read an article about a human resources consultant who has developed a program for corporate HR executives on understanding millennials. → Read More
The Fundamental Things (Still) Apply
By Cliff Ennico Last year, they shut down the Post Office in our town. Well, not actually . . . what they did was consolidate three branch offices into a single Post Office, which they located in a part of town that’s absolutely impossible to get to, especially during rush hours. What’s interesting is what … → Read More