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What can I say, these are strange times indeed. Over 20% of the world is in complete lockdown and we’re seeing unprecedented difficult times, personally and for businesses, all over the globe. We have prided ourselves in helping B2B technology companies find in-market customers and grow their business, and today, we’re wondering how we can keep doing so with sincerity and authenticity. After… → Read More
With so many of our clients successfully leveraging our Behavioral Intent Data for ABM as well as other marketing and sales practices, we’ve developed a feel for who out there is a genuine expert. We’re not just bringing you a list of the leaders you need to follow, but we’re going to explain why you should follow them. → Read More
Nobody wants to be sold, nobody wants your voicemail or your email. Nobody wants your LinkedIn InMail either, so you’ve got to work hard to get anywhere in any sale. → Read More
Prospecting is one of the hardest jobs in sales, so you must be certain that the people you reach out to during your work day are the most qualified and the most likely to respond. → Read More
As much as your marketing team needs to know where the lead came from and what content they clicked, they’re suffocating your sales team with unnecessary, irrelevant data. → Read More
There is no time for mistakes, bad software choices, or bad practices. Savvy marketers need to have ice in their veins these days to cope with the pressure. → Read More
In Part 1 of our two-part blog series, we learned how savvy marketing... → Read More
With so many strategies available to the B2B marketer’s choosing today, it’s difficult for marketing teams to keep an eye towards their bottom line costs and still have an effective martech tool stack that helps them obtain the best results. → Read More
Let’s get into the smart ways to get your hands on this data, so you can work more efficiently to squeeze every drop of ROI from your sales and marketing outreach efforts. → Read More
B2B marketers have a tough job. They need to craft messaging that continually is timely and on point, develop buyer personas to ensure their messaging addresses pain points, take the pulse of a changing marketplace, and deliver qualified leads to sales – every time. → Read More
B2B marketers have a tough job. They need to craft messaging that continually is timely and on point, develop buyer personas to ensure their messaging addresses pain points, take the pulse of a changing marketplace, and deliver qualified leads to sales – every time. → Read More
Since we publicly announced our intention of documenting our journey to 500 product demos, I have received dozens of notes from other Entrepreneurs/Marketers/Friends cheering us on - we really appreciate the encouragement! → Read More
It may seem like there’s always a new, popular sales and marketing term that catches on in business circles. One term you may not be familiar with, but could be the most powerful tool that has become available to you is Behavioral Intent Data. → Read More
Achieving 500 Demos for a SaaS company is no easy task. Let us take you through our journey to how we reached this amazing milestone. → Read More
Achieving 500 Demos for a SaaS company is no easy task. Let us take you through our journey to how we reached this amazing milestone. → Read More
Buyer intent signals for the business intelligence industry. Includes general audience intent, company size intent, and location intent data. → Read More
In this part, you’ll learn what metrics you can use to determine success, an ideal (and affordable) tech stack to launch with, and some critical things to look out for. → Read More
In this part, you’ll learn what metrics you can use to determine success, an ideal (and affordable) tech stack to launch with, and some critical things to look out for. → Read More
This guide will show you the exact steps you need to take to start your outbound process from scratch or to update your tired old sales process pronto! → Read More
In terms of sales follow-up, "persistence" is key if a salesperson wants to close more deals while remaining honest to himself and the customer → Read More