Cobus Heyl
FIPP
United Kingdom
Contact Cobus
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Cobus:
BuzzFeed founder’s ‘fixes for media in crisis’ has a familiar ring
In a memo published on Wednesday, BuzzFeed founder and CEO Jonah Peretti called out Facebook and Google for taking “the vast majority of ad revenue, and paying content creators far too little for the value they deliver to users”. He writes in the memo, “The media is in crisis” and offers a four-point plan to fix the problem. → Read More
How a Canadian publisher turned ‘the traditional ad model on its head’
As part of a fundamental shift in positioning of Fashion as a luxury brand rather than magazine, St. Joseph Media made a firm decision that the experience will transcend to advertisers too. It meant turning away programmatic advertising opportunities – losing revenue in the process – in favour of creating premium opportunities sold at high CPM. And it is only part of a fascinating case study in… → Read More
10 questions for James Hewes, incoming FIPP president and CEO
One of the first objectives for James Hewes, new president and CEO of FIPP, is for the organisation to fully embrace opportunities in the media environment, and in doing so, to ensure it better reflects and addresses the needs of members and prospective members – across all platforms, including print. → Read More
From poet to media founder: Han Xindong and Anhui Huishang Media in China
Han Xindong is a well-known Chinese reporter, writer and poet, a media entrepreneur as founder of Anhui Huishang Media and visiting professor of School of Journalism and Communication of Anhui University – to name only a few of his accomplishments. → Read More
From blog to media business: Inside The Business of Fashion
In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership program, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. → Read More
Eight lessons from Cosmopolitan on how to approach Snapchat Discover
One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what are saying about your editions and what they really care about”. → Read More
Rising Media Stars 2017: We catch up with Business Insider’s Breton Fischetti, a 2016 winner
Breton Fischetti is senior director, commerce at Business Insider and one of the FIPP and UPM Rising Stars in Global Media Award winners in 2016 (entries for 2017 are now open). He updates us on latest developments with him, and tells us about things that excite him about media today, business leaders he admires most, and why he encourages his peers to enter the 2017 Rising Stars Awards. → Read More
Publisher business models in the age of platforms
It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. → Read More
Publisher business models in the age of platforms
It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. → Read More
News from F8: What two Congress speakers told us earlier this year…
Earlier this year, we discussed developments set to impact on publishers with two speakers who will be at the 41st FIPP World Congress in London (9-11 October). Now, several of these developments were in the spotlight at Facebook’s F8 conference – most notably the phone camera and augmented reality (AR). Here is more... → Read More
Inside view: the battle for top talent across media, tech and other sectors
With a battle for top talent between media and other sectors there are still a number of factors making media companies a magnet for talent. However, at the same time, a worrying aspect is that some skills often most desired in leaders are regularly also cited as most lacking in the industry’s collective leadership. → Read More
Inside view: the battle for top talent across media, tech and other sectors
With a battle for top talent between media and other sectors there are still a number of factors making media companies a magnet for talent. However, at the same time, a worrying aspect is that some skills often most desired in leaders are regularly also cited as most lacking in the industry’s collective leadership. → Read More
[Long read + video] Publisher business models in the age of platforms
It is perhaps time for publishers to focus less on how to further improve the content they produce and focus more on fixing their business model. To be less concerned about reach, and focus more on the Average Revenue Per User (ARPU) they generate. → Read More
How to get going with Voice as the entry point for user interaction
With the rise of Voice User Interfaces (VUI) we are seeing 'the start of another revolutionary stage in how people interact with machines, presenting new opportunities for those at the forefront of ideas'. → Read More
How to get going with Voice as the entry point for user interaction
With the rise of Voice User Interfaces (VUI) we are seeing 'the start of another revolutionary stage in how people interact with machines, presenting new opportunities for those at the forefront of ideas'. → Read More
How the ‘magical power of questions’ makes audiences 'partners' and wins back trust
One of the most popular sessions at the recent Digital Innovators’s Summit in Berlin was a presentation about the power of engaging audiences from the very start of the storytelling process, rather than see engagement as the product of storytelling. → Read More
[Long read] How prepared are you for another fundamental shift in how your audiences behave?
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. → Read More
The New York Times News Service: from WWI ‘war wire’ to rich, multi-media content today
Started during World War I, The New York Times News Service and Syndicate today offers partners rich multi-media content across a range of verticals and in several languages from not only The New York Times but also other premium content sources such as Harvard Business Review, National Geographic, Slate, The Economist, Meredith and more. → Read More
Bloomberg Media CEO's 11 steps for publishers to survive in the platform era
A year ago publishers were "falling over themselves" to get involved with platforms such as Google (AMP), Facebook (Instant Articles), Snapchat (Discover) and more, but 12 months on and a lot have changed for premium publishers as they realise that revenues from platforms amount for relatively little in the bigger scheme of things. → Read More
Why a former internet giant looks at magazine media for inspiration
About.com has started with a "great unbundling" in a drive to become more like "a Condé Nast, Hearst or Meredith" because vertical brands built on trust provide a stronger internet proposition today than a general interest brand built with scale alone. → Read More